Contents

The impact of jazz festivals
The impact of dance and music training on our brains
The emotional power of poetry and its impact on our brains
Musicians react faster than non-musicians
Dance as a form of emotion-sensitivity training
The different effects of group singing on middle-class and marginalised people
Cultural value is best understood through conversations with audiences
Reading literary fiction improves emotion recognition
Subsidised performances are more innovative and imaginative
How art changes your brain
Attempting to measure the intrinsic value of live music
Reading fiction is related to developing empathic skills
Setting the right conditions for community dance
Measuring intrinsic benefits of theatre with the Arts Audience Experience Index
Social interaction in a gallery shapes our reception to art
The artistic experience is not created for the consumer, but co-created with them
Dance classes allow people to test themselves and explore new identities
Theatre allows people to lose themselves for a moment, and find new ways of viewing the world

Low-income children benefit emotionally from arts-integrated preschool programming
Music can enhance children’s transition to school
Prolonged arts education reduces stress in children from low-income households
An art museum visit can enhance students’ critical thinking skills
The positive impacts of active music participation for infants
The effects of music training on hearing in children
Playing a musical instrument increases educational attainment
Group music training improves children's pro-social skills
Can arts in education prevent high school drop outs?
Singing can facilitate foreign language learning
Youth theatre provides a space for young people to gain skills they need to succeed
Arts engagement has a range of benefits for young people
Using talk to affect learning in museums
Using an after-school arts programme to help ‘at-risk’ children
Using contemporary art to explore children’s identity
Music lessons enhance IQ while drama increases social skills
Arts education can help with students' maths ability
After-school arts programmes can increase the educational attainment of 'at-risk' students
The arts help children with special educational needs
Dance can help improve young children’s social skills
Theatre and performance can improve the social skills of 'at-risk' youth
Theatre programmes can increase children's maths ability
Music lessons boost children's self-esteem
Intensive visual arts education improves children's creativity and self-efficacy
Drama helps students work better in groups and solve problems
The arts help people form diverse friendship groups

The impact of jazz festivals
The impact of e-books and hardcovers on the paperback market in Japan
Travel purpose and expenditure of tourists to Amsterdam
How European Capitals of Culture attempt to stimulate growth
Instilling innovation: an economic defence of arts and crafts
Successful cultural districts increase employment and income
Calculating the economic value of a museum
The economic impact of music festivals is determined by size and location
Salamanca, Capital of Culture 2002, generated an economic impact of €701.5m

The impact of jazz festivals
Urban culture strategies don’t work in rural areas
The adverse effects of art-led regeneration
Cultural mega-events can adversely affect local residents
What aging facilities mean for performances and audiences
Living near museums and galleries is important for overall cultural engagement
Using culture in local development to increase wellbeing
Poetry as a positive community development tool
How an art project empowered a Sardinian village
Art can help involve citizens in local planning processes
The arts have an important role in regenerating communities
Art spaces can act as community spaces
Fostering creativity by building the ‘good city’
Understanding ‘place’ in arts-driven urban development
Using mega events to increase profile and reach audiences
The role of the arts in event-led regeneration policies
Four types of arts-based community development
Capitalising on the public value of the arts in Denver, Colorado
Successful cultural districts increase employment and income
Culture makes neighbourhoods more affluent and desirable places to live

The relationship between subjective wellbeing and engagement in arts, culture and sport
The health benefits of an arts project for older offenders
Prolonged arts education reduces stress in children from low-income households
Long-term improvements in wellbeing and social inclusion through art for people with mental health difficulties
Treating dementia using arts interventions
Managing dementia through object handing in museums
Frequent attendance at cultural events associated with reduced cancer mortality
The benefits of arts engagement for people experiencing mental health issues
Singing and dancing in groups is associated with increased wellbeing
Making art can help reduce stress
Using art to develop a workforce
Music and audio books can enhance the rehabilitation of stroke patients
Music training can help children cope with stress
How much arts engagement is needed to enhance wellbeing?
The many benefits of group drumming for mental health service users
The effect of choral singing on wellbeing
Concert attendance reduces stress and improves immune function
Music listening enhances recovery and mood after stroke
Music activities benefit dementia patients and their carers
Group singing improves the mental health of older adults
Music reduces stress during medical procedures
Choral singing can help people living with aphasia
Using culture in local development to increase wellbeing
Dance raises your pain threshold and aids social bonding
Using contemporary art to facilitate remembering and enhance wellbeing
The health benefits of arts interventions in a primary care setting
Social activities protect against health literacy decline in older age
Engagement with contemporary visual art can improve the lives of older people
Contemporary dance enhances physical fitness and psychological wellbeing
Participating in cultural activities is associated with higher levels of life satisfaction
Choral singing has a soothing effect on heart rate
Cultural activity can improve the health of older people
Lifelong musical experience can offset the effects that ageing has on the brain
Helping Parkinson’s sufferers through ballet
The arts may improve health, wellbeing and vitality
Music can be used as a way for people to control their mood and environment
Singing can help the immune system and improve mood
Theatre training can improve cognitive function and psychological wellbeing of older people
Theatre and performance can improve the social skills of 'at-risk' youth
Singing can sustain psychological wellbeing
Arts engagement has a positive effect on quality of life
Art therapy improves stroke victims' quality of life
Art therapy makes dementia patients more alert and engaged
People who frequently attend cultural events tend to live longer
An active cultural life helps people live longer
Playing music and singing can help your immune system
Cultural engagement can bring you psychological wellbeing

The impact of jazz festivals
Men tend to be perceived as creative more often than women
How learning visual art improves creativity and changes the brain
Creativity’s genetic similarity to schizophrenia and bipolar disorder
Artists can enhance workplace creativity
Nursing and the arts: a recipe for creativity in care
Fostering creativity in young children through the arts
Youth theatre provides a space for young people to gain skills they need to succeed
Intensive visual arts education improves children's creativity and self-efficacy

Using community entrepreneurs to embed creative ventures in a rural community
Understanding how movement synchrony shapes infants’ choices
Group music training improves children's pro-social skills
Provoking debate through community arts
Understanding music-making as an act of civic engagement
Concert-going is related to increased civic engagement
(Re)constructing identity using contemporary visual art
Reading fiction is related to developing empathic skills
Arts organisations have a key role in promoting cultural inclusion
Arts participation can enhance civil society
Youth theatre provides a space for young people to gain skills they need to succeed
Arts engagement has a range of benefits for young people
Using the arts to help social cohesion
Using an after-school arts programme to help ‘at-risk’ children
Using contemporary art to explore children’s identity
Reading literary fiction improves people’s theory of mind
Dance can help improve young children’s social skills
Group singing helps people cope with adverse life events
Arts engagement has a positive effect on quality of life
Drama can help reduce antisocial behaviour
The arts help people form diverse friendship groups

Why people attend performing arts events
Personality traits can determine interest in the visual arts
How weather affects a movie’s box office performance
Using 'bundling' to increase attendance and loyalty
How commercial music festivals balance their budgets
Explaining the decline in music sales due to file-sharing
Smart women, rich men, no kids: couples’ arts engagement in Italy
Theatre-going as a type of 'rational addiction'
The ‘literary bestseller’ – how to market a contradiction in terms
Changing patterns of musical tastes
The success of art galleries: a matter of innovation and information
Word-of-mouth shapes teenage music consumption
Subsidised performances are more innovative and imaginative
Patterns of music consumption in the digital age
Exploding the myth of the musical ‘omnivore’
Entrance fees deter people of low socio-economic status from visiting museums
How seasonality and segmentation affect the demand for live theatre
Profiling visitors to contemporary art museums
Three segments of theatregoers in northeast England
Positive online reviews increase book sales
People like performances with large casts and small ticket prices
Why do people return to the theatre?
What shapes demand for opera?
How do people decide whether or not to visit a museum?
Children can be key decision-makers in whether or not families visit museums
The artistic experience is not created for the consumer, but co-created with them
Word-of-mouth and reviews make the biggest difference to people’s theatre-going choices

The potential dangers of corporate sponsorship
Crowdfunding follows traditional investment model
Corporate sponsors look for arts events and organisations that fulfil corporate objectives
Corporate sponsorship is about more than just marketing
Corporations donate to the arts to enhance their image and reputation
Arts marketing needs to integrate a social impact dimension to satisfy stakeholders
Arts organisations should target employees to garner corporate support

Travel purpose and expenditure of tourists to Amsterdam
The experience of new audiences at classical music performances
How people acquire new tastes in music
How a school museum visit helps create cultural equality
Using 'bundling' to increase attendance and loyalty
Factors that shape the frequency of attending arts and heritage activities
Delving into the ways that education shapes cultural engagement
Understanding the audience at a jazz and blues festival
How tourism impacts on performing arts attendance
Museum visitors: two types of motivation
Using social media to promote reading
Living near museums and galleries is important for overall cultural engagement
The barriers that prevent older people engaging with contemporary visual art
Reach migrant audiences by increasing education
Using Theatre Talks as an audience development tool
Education (not status or class) determines arts participation
Exploding the myth of the musical ‘omnivore’
Mobile technology will not widen the audience for live classical music
Perception of value, not simply price, attracts young people to arts events
Why do more women participate in highbrow cultural activities?
Entrance fees deter people of low socio-economic status from visiting museums
How parents shape the reading habits of their children
The role of the family in shaping adolescent cultural engagement
Engagement with contemporary visual art can improve the lives of older people
How seasonality and segmentation affect the demand for live theatre
Using mega events to increase profile and reach audiences
Attracting new audiences to contemporary classical music
Profiling visitors to contemporary art museums
The viability of a theatre depends on the character of its local population
Increasing young people's attendance at performing arts events
Cultivating theatre audiences through online activity
A familiar repertoire will attract concert audiences, at least in the short term
Reducing stigma for disabled arts patrons
Why do music aficionados use online forums?
Digital broadcasts of live events do not reduce audience numbers
What shapes demand for opera?
How do people decide whether or not to visit a museum?
Children can be key decision-makers in whether or not families visit museums
Authenticity is a complex issue when marketing classical music
Most people do not have eclectic music tastes
Arts marketing needs to integrate a social impact dimension to satisfy stakeholders
The artistic experience is not created for the consumer, but co-created with them
Word-of-mouth and reviews make the biggest difference to people’s theatre-going choices
Education levels determine theatre attendance
Concert-going has a strongly social aspect that complements the music

Using digital platforms for deeper and richer engagement with arts audiences
Understanding the audience at a jazz and blues festival
Live jazz: the importance of the audience-performer relationship
Using social media to promote reading
The positives and negatives of streaming live theatre and opera
Mobile technology will not widen the audience for live classical music
How augmented reality helps museum visitors appreciate paintings
‘Digital’ has changed organisations’ strategies as well as their technology
New technology does not always enhance the gallery visitor experience
Why do music aficionados use online forums?
Digital broadcasts of live events do not reduce audience numbers
Taking art online reaches a new audience and enhances the user experience
Concert-going has a strongly social aspect that complements the music

Reach migrant audiences by increasing education
Poetry as a positive community development tool
Art can help involve citizens in local planning processes
The arts have an important role in regenerating communities
Art spaces can act as community spaces
The role of the arts in event-led regeneration policies
Best practice in community consultation by museums
Recruiting and retaining volunteers at a rural producing theatre
Using participatory decision-making in the arts
Community consultation puts overstretched organisations on a better footing
Using the Repertory Grid Technique to consult diverse communities

The challenges of guest conductor-musicians relationship in symphony orchestras
The potential of performance arts to support change management
The consequences of focusing on charismatic leadership in the arts
‘Digital’ has changed organisations’ strategies as well as their technology
The effects of performance management culture on museums
Using mentoring to embed organisational change
When it comes to museum innovation, size matters
Capital projects have the potential to bankrupt arts organisations
Community consultation puts overstretched organisations on a better footing
Arts organisations should not blindly adopt corporate management techniques
Strategic management will make museums more effective in achieving their goals