This section contains research about philanthropy, sponsorship and private giving (from individuals and corporations). Most of the studies offer insight into the motivations of philanthropists and corporate donors.
The summaries in this category are:
This research was conducted by Normand Turgeon and Francois Colbert at HEC Montreal, Canada
This paper sets out a model to illuminate and explain the ways in which corporations decide to sponsor arts events or organisations. Even by 1992 the authors confidently stated that the 'days of sponsorship decisions being …
This research was conducted by Roberta Comunian at the University of Southampton, UK [Now at King's College London]
This paper looked at the ways in which corporations benefited by investing in the arts, and found that art and culture are now a significant component in the commercial value chain of …
This research was conducted by Mark S. LeClair and Kelly Gordon at Fairfield University, USA
This paper illuminates the behaviour of corporate donors in the US and the motives that shape their decisions. The research found that donations to cultural organisations were a mechanism for supporting the advertising and marketing …
This research was conducted by Hye-Kyung Lee at King's College London, UK
The paper looked at how marketing can inform the way that arts organisations respond to changing national policy that impacts upon their objectives and mission. The study was based on interviews with staff at four theatres in the …
This research was conducted by Jenny Harrow, Paul Palmer and Mariana Bogdanova at the City University London, UK
This paper examined the practices and rhetoric of corporations who made substantial charitable donations in the aftermath of the 2004 Asian Tsunami. They found that, overall, there was no clear relationship …