Fundraising in arts and culture

This section contains research about philanthropy, sponsorship and private giving (from individuals and corporations). Most of the studies offer insight into the motivations of philanthropists and corporate donors.

The summaries in this category are:

Corporations donate to the arts to enhance their image and reputation

This research was conducted by Mark S. LeClair and Kelly Gordon at Fairfield University, USA

Summary

This paper illuminates the behaviour of corporate donors in the US and the motives that shape their decisions. The research found that donations to cultural organisations were a mechanism for supporting the advertising and marketing …

By | 11 April 2014 |

Arts marketing needs to integrate a social impact dimension to satisfy stakeholders

This research was conducted by Hye-Kyung Lee at King's College London, UK

Summary

The paper looked at how marketing can inform the way that arts organisations respond to changing national policy that impacts upon their objectives and mission. The study was based on interviews with staff at four theatres in …

By | 11 April 2014 |

Arts organisations should target employees to garner corporate support

This research was conducted by Jenny Harrow, Paul Palmer and Mariana Bogdanova at the City University London, UK

Summary

This paper examined the practices and rhetoric of corporations who made substantial charitable donations in the aftermath of the 2004 Asian Tsunami. They found that, overall, there was no clear relationship between …

By | 16 March 2014 |