This research was conducted by Nadezhda Sokolova and Mikhail Sokolov at European University at Saint Petersburg, Russia
This paper challenges the assumption that popular culture (rather than highbrow elite culture) is the ‘shared ground’ on which strangers like likely to meet and converse. The researchers analysed data from the St …
This research was conducted by Sumiko Asai at the Meiji University Chiyoda-ku, Japan
This study analysed the economics behind best-selling paperback novels in Japan, and how sales are affected by other available formats such as hardcover and e-books. The longer the time lapse between the publication of hardcovers and paperback, …
This research was conducted by P. Matthijs Bal and Martijn Veltkamp at VU University Amsterdam and FrieslandCampina, Deventer, The Netherlands
This study reports two experiments designed to measure changes in readers’ empathic skills over one week by getting participants to read either fiction or non-fiction writing. In the fiction groups, …
This research was conducted by Judith A. Chevalier and Dina Mayzlin at Yale University, USA
This paper looked into the effect of online customer reviews on the sales of books at Amazon and Barnes & Noble. They found that most of the reviews on both sites tended to be positive, …