This research was conducted by Damien Chaney, Mathilde Pulh and Rémi Mencarelli at the Université de Reims Champagne-Ardenne and two other institutions, France
This paper is about the museum of the Laughing Cow, the commercial brand of cheese manufactured by Bel Group. It shows how, through the use of …
This research was conducted by Waldemar Cudny, Roberta Comunian and Anita Wolaniuk at the Jan Kochanowski University, Poland and two other institutions
Place branding is increasingly common, and this paper examines how the post-industrial city of Łódź in Poland has devised a branding strategy to combine its complex heritage with …