People can develop a taste for classical music and opera throughout their lives

This research was conducted by Loretta Ho, Blair Wheaton and Shyon Baumann at the University of Toronto, Canada


This paper seeks to understand how people acquire the tastes and habits that lead to an appreciation of classical music and opera. The researchers looked at people who had music lessons during …

Measuring the ‘quality’ of symphony orchestra repertoires

This research was conducted by Mafalda Gómez‐Vega and Luis César Herrero‐Prieto at Universidad de Valladolid, Spain


This paper analysed the repertoire of 20 Spanish symphony orchestras between 2014 and 2017 using three measures of ‘quality’: contemporaneity, most well-known composers and conventionality. The researchers found that there were two ‘programming strategies, …

Using social media to attract music tourists

This research was conducted by Angela Besana and Annamaria Esposito at IULM University, Italy


This paper describes how 'marketing and fundraising impact the economic performances of American symphony orchestras and opera houses’. Specifically, it looked at the way that the organisations make use of social media (Facebook, Twitter, LinkedIn, and …

The experience of new audiences at classical music performances

This research was conducted by Melissa C. Dobson at the University of Sheffield, UK.


How can culturally active but non-classical-concert-going people appreciate orchestral music? This study investigates the perceptions and reactions of nine such individuals at three different orchestral concerts, with music ranging from well-known to previously unheard classical pieces. …

By | 5 February 2018 |

Concert-going is related to increased civic engagement

This research was conducted by Donald J. Polzella and Jeremy S. Forbis at the University of Dayton, Ohio.


This paper investigated whether attending arts events – specifically, jazz, opera, or classical music concerts – made people more civically engaged. The authors found that those who attended these concerts were …

By | 3 August 2015 |

Mobile technology will not widen the audience for live classical music

This research was conducted by Gary Crawford and three others at the University of Salford, UK and Queensland University of Technology, Australia


This paper analysed the potential of a mobile app for selling tickets and expanding the audience amongst a student audience for classical music. The research specifically focused on …

By | 5 May 2015 |

Attracting new audiences to contemporary classical music

This research was conducted by Alex Turrini, Michael O'hare and Francesca Borgonovi at Bocconi University, Milan, Italy; University of California, Berkeley, USA and the London School of Economics


The paper outlines the difficulties associated with the programming of recently composed classical music. The paper highlights a need to better prepare …

By | 11 December 2014 |

A familiar repertoire will attract concert audiences, at least in the short term

This research was conducted by Jeffrey Pompe, Lawrence Tamburri and Johnathan Munn at Francis Marion University, USA


This paper reports the results of an analysis into the box office data of 47 major symphony orchestras in the US between the years 2001 and 2007. They found that a more standard …

By | 26 April 2014 |