Keyword: data

Increased spending on marketing leads to increased revenue

This research was conducted by Hyunjung Lee, Kyoungnam Catherine Ha and Youngseon Kim at the University of Hartford, Pacific Lutheran University, and Central Connecticut State University, USA.

Summary

This paper looked at the relationship between the amount spent by arts organisations in the United States and their levels of revenue. It …

The popularity of Spotify playlists changes according to the time of day or night

This research was conducted by Ole Adrian Heggli, Jan Stupacher and Peter Vuust at Aarhus University and The Royal Academy of Music Aarhus/Aalborg, Denmark

Summary

Human life is governed by diurnal cycles – the never-ending sequence of day/night, light/dark, wake/sleep. This research analysed the way in which people …