This research was conducted by Normand Turgeon and Francois Colbert at HEC Montreal, Canada
This paper sets out a model to illuminate and explain the ways in which corporations decide to sponsor arts events or organisations. Even by 1992 the authors confidently stated that the 'days of sponsorship decisions being …
This research was conducted by Kristien Werck and Bruno Heyndels at Vrije Universiteit Brussel, Belgium
This paper tries to explain what motivated people to attend the theatre in the Dutch-speaking part of Belgium. A sense of artistic growth and development in recent decades has been accompanied by steadily declining audience …
This research was conducted by Leila Jancovich at Leeds Beckett University, UK
This paper looked at ways in which participatory decision-making can bolster the links between arts organisations and their local audiences, particularly those not traditionally engaged in the arts. It looked at two practical examples of participatory decision-making in …
This research was conducted by Margee Hume, Gillian Sullivan Mort, and Hume Winzar at the Griffith Business School, Australia [Now at the University of South Queensland, Australia]
This paper looked at what motivated customers to return to performing arts venues. The researchers found that about two-thirds of people were looking …
This research was conducted by Christine Burton, Jordan Louviere and Louise Young at the University of Technology, Sydney, Australia
The paper outlines an experiment conducted amongst museum visitors in Australia to discover how people made decisions about what actions to take and (in this case) whether or not to visit …
This research was conducted by Kai-Lin Wu, Kirsten Holmes and John Tribe at the University of Surrey, UK and Curtin University, Australia
This paper reports the findings from research into how and why families decide to visit museums. The research is based on interviews with museum-goers in Taiwan. The interviews …