Keyword: donor motivation

The best way to attract donations is by making it easy to do and easy to justify.

This research was conducted by Caroline Moraes, Athanasia Daskalopoulou and Isabelle Szmigin at the University of Birmingham and the University of Liverpool

Summary

This paper used in-depth interviews to reveal the reasons, emotions, and habits that underpin why people make voluntary donations to arts organisations. Perhaps more important were the factors …

Corporate sponsorship is about more than just marketing

This research was conducted by Roberta Comunian at the University of Southampton, UK [Now at King's College London]

Summary

This paper looked at the ways in which corporations benefited by investing in the arts, and found that art and culture are now a significant component in the commercial value chain …

By | 11 April 2014 |

Corporations donate to the arts to enhance their image and reputation

This research was conducted by Mark S. LeClair and Kelly Gordon at Fairfield University, USA

Summary

This paper illuminates the behaviour of corporate donors in the US and the motives that shape their decisions. The research found that donations to cultural organisations were a mechanism for supporting the advertising and marketing …

By | 11 April 2014 |

Arts organisations should target employees to garner corporate support

This research was conducted by Jenny Harrow, Paul Palmer and Mariana Bogdanova at the City University London, UK

Summary

This paper examined the practices and rhetoric of corporations who made substantial charitable donations in the aftermath of the 2004 Asian Tsunami. They found that, overall, there was no clear relationship between …

By | 16 March 2014 |