Keyword: fans

This research was conducted by Jari Salo, Mikko Lankinen and Matti Mäntymäki at the University of Oulu and University of Turku, Finland

Summary

By talking to music executives and music fans in Finland this study found five motives for using social media to connect with artists and other fans: accessing content, …

Summary

Online social media is known to be one of the most important ways that music fans communicate with each other to maintain, express and enhance their identity as fans. This paper looked at the posts to a …