Keyword: festivals

Satisfaction builds customer loyalty at a film festival

This research was conducted by Andrea Baez-Montenegro and Maria Devesa-Fernandez at Universidad Austral de Chile and Universidad de Valladolid, Spain

Summary

This paper examined the relationships between motivation, satisfaction and loyalty for attendees to the Valdivia International Film Festival in Chile. The research identified three categories of motivation (one relating to …

Using community entrepreneurs to embed creative ventures in a rural community

This research was conducted by Ingebjørg Vestrum at the Nordland Research Institute, Norway

Summary

This paper examined the influential role of a community entrepreneur (CE) to create social change by introducing an annual jazz festival in a rural community in Norway. The community faced challenges related to depopulation and the area …

By | 6 July 2017 |

How commercial music festivals balance their budgets

This research was conducted by R. Scott Hiller at Fairfield University, USA

Summary

This paper investigates how four large commercial festivals (Austin City Limits, Bonnaroo, Coachella, and Lollapalooza) make their production decisions in order to keep costs low and quality high. The paper found that known quality is important, but so …

By | 23 February 2017 |

The economic impact of music festivals is determined by size and location

This research was conducted by Melville Saayman and Andrea Saayman at North-West University, South Africa

Summary

This paper examined the economic impact of arts festivals in South Africa and found that the size of the economic impact was related to the size and location of the town hosting the event. This …

By | 10 April 2014 |