Six motivations for attending live music

This research was conducted by Martijn Mulder and Erik Hitters at Erasmus University Rotterdam, Netherlands

Summary

This paper was able to identify six distinct motivations for attending live music – either at festivals or concerts. The first and strongest motivational component was 'togetherness' (including socialising, dancing, singing along, etc.). 'Escapism' was …

The positive and negative impacts of a cultural festival

This research was conducted by Marco Scholtz, Pierre-Andre Viviers and Limpho Maputsoe at North-West University, South Africa

Summary

This paper analysed the social impact of the Macufe Festival in Bloemfontein, South Africa. It is one of Africa’s largest festivals, running over 10 days and attracting 140,000 people each year. The festival …

Music festivals can really boost the notoriety of lesser known artists

This research was conducted by Juan D. Montoro-Ponsa and Manuel Cuadrado-García at Universitat de València, Spain

Summary

This paper shows how artists on the bill of a high profile music festival do or do not grab the attention of the wider public as a result of their performance. The researchers used …

Lowering the cost of attendance does not necessarily increase accessibility for arts events

This research was conducted by Jessica Sherrod Hale and Joanna Woronkowicz at Indiana University, USA

Summary

This paper looked at the effects of arts programming at a large university campus in the United States. In 2016 Indiana University made a big investment in on-campus arts programming, including festivals with performances, film …

Satisfaction builds customer loyalty at a film festival

This research was conducted by Andrea Baez-Montenegro and Maria Devesa-Fernandez at Universidad Austral de Chile and Universidad de Valladolid, Spain

Summary

This paper examined the relationships between motivation, satisfaction and loyalty for attendees to the Valdivia International Film Festival in Chile. The research identified three categories of motivation (one relating to …

Using community entrepreneurs to embed creative ventures in a rural community

This research was conducted by Ingebjørg Vestrum at the Nordland Research Institute, Norway

Summary

This paper examined the influential role of a community entrepreneur (CE) to create social change by introducing an annual jazz festival in a rural community in Norway. The community faced challenges related to depopulation and the area's …

By | 6 July 2017 |

How commercial music festivals balance their budgets

This research was conducted by R. Scott Hiller at Fairfield University, USA

Summary

This paper investigates how four large commercial festivals (Austin City Limits, Bonnaroo, Coachella, and Lollapalooza) make their production decisions in order to keep costs low and quality high. The paper found that known quality is important, but so …

By | 23 February 2017 |

The economic impact of music festivals is determined by size and location

This research was conducted by Melville Saayman and Andrea Saayman at North-West University, South Africa

Summary

This paper examined the economic impact of arts festivals in South Africa and found that the size of the economic impact was related to the size and location of the town hosting the event. This …

By | 10 April 2014 |