Keyword: France

The difference between online and in-person visits to a museum

This research was conducted by Yves Evrard and Anne Krebs at HEC Paris and the Musée du Louvre, France.

Summary

This paper looks at the profile of visitors to the Louvre in Paris and compares them to those visiting the museum’s website. The research revealed that while the website and …

The public’s perception of museum admission fees

This research was conducted by Marine Le Gall-Ely and four others at four different research centres in France

Summary

This paper explores the perception of audiences in relation to museum entrance fees. The data consists of individual interviews, focus groups, observations and a survey of almost 600 people in different parts …

By | 5 November 2018 |

Word-of-mouth shapes teenage music consumption

This research was conducted by Noémi Berlin, Anna Bernard and Guillaume Fürst at the University of Edinburgh, UK; the University of Paris I (Panthéon Sorbonne), France and the University of Geneva, Switzerland

Summary

This paper looked at the role of price and marketing on the popularity of songs in the commercial …

By | 4 January 2016 |

When it comes to museum innovation, size matters

This research was conducted by Carmen Camarero, Mª José Garrido and Eva Vicente at the University of Valladolid, Spain

Summary

The paper presents the results of a study into the relationships between museum characteristics, innovation levels and performance. They found that larger museums were more likely to innovate in technology and …

By | 11 April 2014 |