Keyword: Italy

A vibrant cultural scene helps ensure a more efficient tourism sector

This research was conducted by Calogero Guccio, Domenico Lisi, Marco Martorana and Anna Mignos at the University of Catania, Italy

Summary

This paper looks at the relationship between levels of cultural engagement and the performance of tourist destinations in Italy. It found that the regions with higher levels of cultural activity …

Using Twitter to measure audience reception to a performance

This research was conducted by Deborah Agostino at the Politecnico di Milano, Italy.

Summary

This study looked at tweets associated with a 2015 run of performances of Aida at La Scala in Milan. It extracted and downloaded all the tweets in English and Italian that mentioned the name of the opera …

The economic impact of a jazz festival in Italy

This research was conducted by Bruno Bracalentee, and five others at Perugia University, Italy

Summary

This paper examines the economic impact of a cultural event: the Umbria Jazz music festival. This study confronts the methodological challenges involved in estimating the number of visitors attracted by an event by using an impact …

By | 14 August 2018 |

The creative dividend of diversity

This research was conducted by Silvia Cerisola at Politecnico di Milan, Italy

Summary

This paper reports on the ‘propensity’ of a region to be creative and the socio-economic characteristics affecting the different types of creative specialisation that occur in a location, specialisations such as artistic, scientific and economic. The study uses …

By | 10 August 2018 |

Museum visitors: two types of motivation

This research was conducted by Juan Gabriel Brida, Chiara Dalle Nogare and Raffaele Scuderi at the Free University of Bolzano-Bozen, University of Brescia and University of Enna “Kore”, Italy

Summary

Of all the drivers of museum attendance, “motivation” has rarely been systematically assessed. The aim of this study was to understand …

By | 23 June 2016 |

Smart women, rich men, no kids: couples’ arts engagement in Italy

This research was conducted by Elizabetta Lazzaro and Carlofilippo Frateschi at HKU University of the Arts Utrecht, Netherlands and University of Padua, Italy

Summary

This paper explored how much the arts occupied the time of couples, both separately and together. The analysis took in both attending arts events (e.g. going …

By | 16 June 2016 |

Theatre-going as a type of 'rational addiction'

This research was conducted by Concetta Castiglione and Davide Infante at the University of Bologna and University of Calabria, Italy

Summary

This study looked at whether 'rational addiction' theories may help explain theatre-going in Italy. It took data across a 34-year period to discover that a rational addiction model of habit-formation …

By | 2 June 2016 |

How an art project empowered a Sardinian village

This research was conducted by Claudia Sardu and three other people at the University of Cagliari, Italy.

Summary

This paper tells the story of how a community arts project in 1979 galvanised the inhabitants of a village in Sardinia, leaving them empowered to develop together as a coherent unit, rather than …

By | 5 May 2015 |

Cultivating theatre audiences through online activity

This research as conducted by Alex Turrini, Isabella Soscia and Andrea Maulini at Bocconi University, Italy, SKEMA Business School, France and Piccolo Teatro di Milano, Italy

Summary

This paper looks at the profile of theatregoers who were classified as ‘tech savvy’ by the authors. This segment tended to be younger, more …

By | 26 April 2014 |

Corporate sponsorship is about more than just marketing

This research was conducted by Roberta Comunian at the University of Southampton, UK [Now at King's College London]

Summary

This paper looked at the ways in which corporations benefited by investing in the arts, and found that art and culture are now a significant component in the commercial value chain …

By | 11 April 2014 |