This research was conducted by P. Matthijs Bal and Martijn Veltkamp at VU University Amsterdam and FrieslandCampina, Deventer, The Netherlands
This study reports two experiments designed to measure changes in readers’ empathic skills over one week by getting participants to read either fiction or non-fiction writing. In the fiction groups, …
This research was conducted by Judith A. Chevalier and Dina Mayzlin at Yale University, USA
This paper looked into the effect of online customer reviews on the sales of books at Amazon and Barnes & Noble. They found that most of the reviews on both sites tended to be positive, …
This research was conducted by David Comer Kidd and Emanuele Castano at the New School for Social Research, USA
This paper reports the results of five experiments designed to test whether reading literary fiction can improve people’s theory of mind. People with an effective theory of mind have an emotional …