Keyword: literature

Positive online reviews increase book sales

This research was conducted by Judith A. Chevalier and Dina Mayzlin at Yale University, USA

Summary

This paper looked into the effect of online customer reviews on the sales of books at Amazon and Barnes & Noble. They found that most of the reviews on both sites tended to be positive …

By | 16 April 2014 |

Reading literary fiction improves people’s theory of mind

This research was conducted by David Comer Kidd and Emanuele Castano at the New School for Social Research, USA

Summary

This paper reports the results of five experiments designed to test whether reading literary fiction can improve people’s theory of mind. People with an effective theory of mind have an …

By | 10 April 2014 |