Keyword: media

Charting the decline in newspaper live arts coverage

This research was conducted by Riie Heikkilä, Irmak Karademir Hazır and Semi Purhonen at Tampere University, Finland and Oxford Brookes University

Summary

This research examined the changing levels of arts coverage in European quality newspapers over a 50 year period (from 1960 and 2010). The paper draws out the changing balance …

The persuasiveness of theatre reviews and adverts in old and new media

This research was conducted by Russell Thomas Warne and Malisa M. Drake-Brooks at Utah Valley University, USA

Summary

When reading a review of a play, would you trust a blog post more than a newspaper article? How effective are advertisements and how do they influence how much you are willing to …

By | 11 September 2018 |

Using mega events to increase profile and reach audiences

This research was conducted by Duncan Low and Peter V. Hall at the Simon Fraser University in Vancouver, Canada.

Summary

This paper looks at the benefits of hosting a Cultural Olympiad for different kinds of arts organisations in the host city. It takes Vancouver 2010 as an example and argues that …

By | 11 December 2014 |