Keyword: online

The 'digital turn' taken during COVID was unsustainable

This research was conducted by Ole Marius Hylland at Telemark Research Institute, Norway

Summary

This paper charts the way that the cultural sector in Norway took a ‘digital turn’ during the first 100 days of the 2020 COVID-19 lockdown in Norway. The research was a rapid response to the crisis – gathering …

Exploring why people use social media to engage with music

This research was conducted by Jari Salo, Mikko Lankinen and Matti Mäntymäki at the University of Oulu and University of Turku, Finland

Summary

By talking to music executives and music fans in Finland this study found five motives for using social media to connect with artists and other fans: accessing content …

The difference between online and in-person visits to a museum

This research was conducted by Yves Evrard and Anne Krebs at HEC Paris and the Musée du Louvre, France.

Summary

This paper looks at the profile of visitors to the Louvre in Paris and compares them to those visiting the museum’s website. The research revealed that while the website and …

Taking a work online may increase audiences but not diversify them

This research was conducted by Pablo De la Vega, Sara Suarez‐Fernández, David Boto‐García and Juan Prieto‐Rodríguez at Complutense University of Madrid and the University of Oviedo, Spain

Summary

This paper examined the difference between people who attended performing arts events in person and …

How Instagram artists promote mental health awareness

This research was conducted by Frances J. Griffith and three others at Bowling Green State University, USA

Summary

Instagram is a popular social networking site which has revolutionised the way that artists express themselves and connect with audiences. Although the platform is mainly about the sharing of images, each post can …

Applying a digital exclusion framework to understand the performance of cultural organisations

This research was conducted by Indigo Holcombe-James at RMIT University, Australia

Summary

This paper sets out how a digital exclusion framework of ‘access, abilities, and affordability’ can be used to understand the needs and deficiencies of cultural institutions. The main areas of digital difficulty for organisations were access to devices like …

Understanding online behaviour of rock music fans

This research was conducted by Alicia Perkins at the University of Newcastle, Australia

Summary

Online social media is known to be one of the most important ways that music fans communicate with each other to maintain, express and enhance their identity as fans. This paper looked at the posts to a …

By | 2 October 2018 |

Using social media to promote reading

This research was conducted by Joachim Vlieghe, Kris Rutten and Jaël Muls at Ghent University and the University of Brussels, Belgium

Summary

This paper looks at how readers participate in literary culture through social media. Researchers looked at the website and Facebook group of the Flemish reading initiative Iedereenleest.be (EverybodyReads …

By | 20 June 2016 |

Cultivating theatre audiences through online activity

This research as conducted by Alex Turrini, Isabella Soscia and Andrea Maulini at Bocconi University, Italy, SKEMA Business School, France and Piccolo Teatro di Milano, Italy

Summary

This paper looks at the profile of theatregoers who were classified as ‘tech savvy’ by the authors. This segment tended to be younger, more …

By | 26 April 2014 |

Positive online reviews increase book sales

This research was conducted by Judith A. Chevalier and Dina Mayzlin at Yale University, USA

Summary

This paper looked into the effect of online customer reviews on the sales of books at Amazon and Barnes & Noble. They found that most of the reviews on both sites tended to be positive …

By | 16 April 2014 |