Keyword: online

The difference between online and in-person visits to a museum

This research was conducted by Yves Evrard and Anne Krebs at HEC Paris and the Musée du Louvre, France.

Summary

This paper looks at the profile of visitors to the Louvre in Paris and compares them to those visiting the museum’s website. The research revealed that while the website and ...

Exploring why people use social media to engage with music

This research was conducted by Jari Salo, Mikko Lankinen and Matti Mäntymäki at the University of Oulu and University of Turku, Finland

Summary

By talking to music executives and music fans in Finland this study found five motives for using social media to connect with artists and other fans: accessing content ...

Understanding online behaviour of rock music fans

This research was conducted by Alicia Perkins at the University of Newcastle, Australia

Summary

Online social media is known to be one of the most important ways that music fans communicate with each other to maintain, express and enhance their identity as fans. This paper looked at the posts to a ...

By | 2 October 2018 |

Using social media to promote reading

This research was conducted by Joachim Vlieghe, Kris Rutten and Jaël Muls at Ghent University and the University of Brussels, Belgium

Summary

This paper looks at how readers participate in literary culture through social media. Researchers looked at the website and Facebook group of the Flemish reading initiative Iedereenleest.be (EverybodyReads ...

By | 20 June 2016 |

Cultivating theatre audiences through online activity

This research as conducted by Alex Turrini, Isabella Soscia and Andrea Maulini at Bocconi University, Italy, SKEMA Business School, France and Piccolo Teatro di Milano, Italy

Summary

This paper looks at the profile of theatregoers who were classified as ‘tech savvy’ by the authors. This segment tended to be younger, more ...

By | 26 April 2014 |

Positive online reviews increase book sales

This research was conducted by Judith A. Chevalier and Dina Mayzlin at Yale University, USA

Summary

This paper looked into the effect of online customer reviews on the sales of books at Amazon and Barnes & Noble. They found that most of the reviews on both sites tended to be positive ...

By | 16 April 2014 |

Why do music aficionados use online forums?

This research was conducted by Terry O'Sullivan at the Open University, UK

Summary

This paper reports the findings of eight in-depth telephone interviews designed to discover the various ways that people use web forums to discuss orchestral music. The research found that people behave in a variety of different ways ...

By | 14 April 2014 |

Taking art online reaches a new audience and enhances the user experience

This research was conducted by Hasan Bakhshi and David Throsby at the National Endowment for Science, Technology and the Arts, UK and Macquarie University, Australia

Summary

This paper sets out a conceptual framework for understanding how new technologies are changing the way in which cultural organisations work. The research used this ...

By | 20 March 2014 |