Keyword: opera

Using Twitter to measure audience reception to a performance

This research was conducted by Deborah Agostino at the Politecnico di Milano, Italy.

Summary

This study looked at tweets associated with a 2015 run of performances of Aida at La Scala in Milan. It extracted and downloaded all the tweets in English and Italian that mentioned the name of the opera …

Using social media to attract music tourists

This research was conducted by Angela Besana and Annamaria Esposito at IULM University, Italy

Summary

This paper describes how 'marketing and fundraising impact the economic performances of American symphony orchestras and opera houses’. Specifically, it looked at the way that the organisations make use of social media (Facebook, Twitter, LinkedIn, and …

People can develop a taste for classical music and opera throughout their lives

This research was conducted by Loretta Ho, Blair Wheaton and Shyon Baumann at the University of Toronto, Canada

Summary

This paper seeks to understand how people acquire the tastes and habits that lead to an appreciation of classical music and opera. The researchers looked at people who had music lessons during …

How theatres try to maximise attendance and revenue

This research was conducted by Andrea Baldin and three others at Copenhagen Business School, Denmark and Ca’ Foscari University of Venice, Italy

Summary

This paper looked at five years of box office data from Denmark to suggest a set of strategies for theatre managers to maximise attendance and revenue. These twin …

Cultural amenities attract highly skilled workers

This research was conducted by Oliver Falck and three others at the University of Munich and other universities

Summary

This research looked at German data to demonstrate that cultural amenities play an important role in attracting highly skilled workers to a location. This leads to yet more highly skilled people moving …

By | 19 November 2018 |

Using 'bundling' to increase attendance and loyalty

This research was conducted by Emma Hall, Wayne Binney and Julian Vieceli at Deakin University and Swinburne University of Technology, Australia

Summary

This paper examines how performing arts companies can increase customer loyalty and attendance by utilising the marketing tool known as bundling. Loyalty and attendance can be increased by offering …

By | 20 March 2017 |

How tourism impacts on performing arts attendance

This research was conducted by Marta Zieba at the University of Limerick, Ireland.

Summary

This paper examines the effect of domestic and international tourism on theatre attendance in Austria. The paper takes data from 20 theatres over a 39 year period (from 1972 to 2011). The number of theatre attendees over …

By | 16 January 2017 |

Concert-going is related to increased civic engagement

This research was conducted by Donald J. Polzella and Jeremy S. Forbis at the University of Dayton, Ohio.

Summary

This paper investigated whether attending arts events – specifically, jazz, opera, or classical music concerts – made people more civically engaged. The authors found that those who attended these concerts were almost twice as …

By | 3 August 2015 |

What shapes demand for opera?

This research was conducted by Jani-Petri Laamanen at the University of Tampere, Finland

Summary

The paper reports an analysis of eight years of data from the box office of the Finnish National Opera. The research found that there was increased demand for tickets when the opera was new, of Finnish origin …

By | 11 April 2014 |