The potential dangers of corporate sponsorship

This research was conducted by Yuliya Shymko and Thomas Roulet at the University of Gent, Belgium and King’s College London, UK

Summary

There has been a great deal of discussion in the cultural sector about the types of relationships that exist (and should exist) between cultural institutions and corporate donors. Such …

By | 20 February 2017 |

Arts organisations should target employees to garner corporate support

This research was conducted by Jenny Harrow, Paul Palmer and Mariana Bogdanova at the City University London, UK

Summary

This paper examined the practices and rhetoric of corporations who made substantial charitable donations in the aftermath of the 2004 Asian Tsunami. They found that, overall, there was no clear relationship …

By | 16 March 2014 |