Keyword: Poland

The use of arts and creativity in place branding strategy

This research was conducted by Waldemar Cudny, Roberta Comunian and Anita Wolaniuk at the Jan Kochanowski University, Poland and two other institutions

Summary

Place branding is increasingly common, and this paper examines how the post-industrial city of Łódź in Poland has devised a branding strategy to combine its complex heritage …

Reduce piracy through fairer pricing

This research was conducted by Anna Kukla‐Gryz, Joanna Tyrowicz and Michał Krawczyk at the University of Warsaw, Poland

Summary

This paper is based on an experiment inside a large Polish e-book store. It tested the hypothesis that people are more willing to illegally download cultural content when they perceive that …