Keyword: price

How theatres try to maximise attendance and revenue

This research was conducted by Andrea Baldin and three others at Copenhagen Business School, Denmark and Ca’ Foscari University of Venice, Italy

Summary

This paper looked at five years of box office data from Denmark to suggest a set of strategies for theatre managers to maximise attendance and revenue. These twin …

The impact of e-books and hardcovers on the paperback market in Japan

This research was conducted by Sumiko Asai at the Meiji University Chiyoda-ku, Japan

Summary

This study analysed the economics behind best-selling paperback novels in Japan, and how sales are affected by other available formats such as hardcover and e-books. The longer the time lapse between the publication of hardcovers and paperback …

By | 15 March 2018 |

Theatre-going as a type of 'rational addiction'

This research was conducted by Concetta Castiglione and Davide Infante at the University of Bologna and University of Calabria, Italy

Summary

This study looked at whether 'rational addiction' theories may help explain theatre-going in Italy. It took data across a 34-year period to discover that a rational addiction model of habit-formation …

By | 2 June 2016 |

Perception of value, not simply price, attracts young people to arts events

This research was conducted by Bonita M Kolb at the University of Westminster, UK.

Summary

This paper used a survey to explore what factors shape the arts-attending behavior of university students. The results showed that the cost of attendance was a factor in people's considerations, although what mattered most was …

By | 5 May 2015 |

Entrance fees deter people of low socio-economic status from visiting museums

This research was conducted by Volker Kirchberg at the University of Lüneburg, Germany.

Summary

This paper used data from a survey of German adults who were asked about what motivated them to attend (or not attend) museums. The survey, carried out in 1995, randomly selected a representative sample of 1 …

By | 5 May 2015 |