Keyword: revenue

Increased spending on marketing leads to increased revenue

This research was conducted by Hyunjung Lee, Kyoungnam Catherine Ha and Youngseon Kim at the University of Hartford, Pacific Lutheran University, and Central Connecticut State University, USA.

Summary

This paper looked at the relationship between the amount spent by arts organisations in the United States and their levels of revenue. It …

How theatres try to maximise attendance and revenue

This research was conducted by Andrea Baldin and three others at Copenhagen Business School, Denmark and Ca’ Foscari University of Venice, Italy

Summary

This paper looked at five years of box office data from Denmark to suggest a set of strategies for theatre managers to maximise attendance and revenue. These twin …

Explaining the decline in music sales due to file-sharing

This research was conducted by Stan J. Liebowitz at the University of Texas-Dallas, USA

Summary

This paper brings together about a dozen studies that have charted the effect of file-sharing on sales of recorded music (and the revenue derived from those sales). It finds that prior to the dawn of streaming …

By | 28 July 2016 |