Keyword: segmentation

The social and political profile of ‘cultural omnivores’

This research was conducted by Tak Wing Chan at University College London

Summary

This research found that British people were either univores (who tend to only engage with apparently ‘lowbrow’ genres in music and visual arts), paucivores (who engage very little with music and visual arts) or omnivores (who are more …

The cultural elite (in Spain) are not all the same

This research was conducted by Antonio Ariño Villarroya and Ramon Llopis-Goig at the University of Valencia, Spain

Summary

This paper takes data from the Survey of Cultural Habits and Practices in Spain 2018/19 to reveal three groups of people in what the authors call ‘the cultivated population’ (essentially, the …

Museum visitors: two types of motivation

This research was conducted by Juan Gabriel Brida, Chiara Dalle Nogare and Raffaele Scuderi at the Free University of Bolzano-Bozen, University of Brescia and University of Enna “Kore”, Italy

Summary

Of all the drivers of museum attendance, “motivation” has rarely been systematically assessed. The aim of this study was to understand …

By | 23 June 2016 |

Exploding the myth of the musical ‘omnivore’

This research was conducted by Mike Savage and Modesto Gayo at the University of York, UK and Universidad Diego Portales, Santiago, Chile.

Summary

This paper explored the musical preferences of adults in Britain, it analysed data from a substantial survey that asked people about what kinds of music they like and …

By | 5 May 2015 |