Keyword: social media

How street performers attract income online

This research was conducted by Meg Elkins and Tim R. L. Fry at RMIT University, Australia

Summary

This paper looks at how buskers and street performers can use a digital platform to attract donations for their work. This is increasingly important as digital transactions are replacing the exchange of paper money …

Exploring why people use social media to engage with music

This research was conducted by Jari Salo, Mikko Lankinen and Matti Mäntymäki at the University of Oulu and University of Turku, Finland

Summary

By talking to music executives and music fans in Finland this study found five motives for using social media to connect with artists and other fans: accessing content …

Using Twitter to measure audience reception to a performance

This research was conducted by Deborah Agostino at the Politecnico di Milano, Italy.

Summary

This study looked at tweets associated with a 2015 run of performances of Aida at La Scala in Milan. It extracted and downloaded all the tweets in English and Italian that mentioned the name of the opera …

Using social media to attract music tourists

This research was conducted by Angela Besana and Annamaria Esposito at IULM University, Italy

Summary

This paper describes how 'marketing and fundraising impact the economic performances of American symphony orchestras and opera houses’. Specifically, it looked at the way that the organisations make use of social media (Facebook, Twitter, LinkedIn, and …

Social media can increase engagement with museum collections

This research was conducted by Michela Arnaboldi and Melisa L. Diaz Lema at the Politecnico di Milano, Italy

Summary

This paper explores the potential for social media to democratise access and increase participation with museums. The study looked at the Facebook posts of nine Italian archaeological museums over the course of …

How Instagram artists promote mental health awareness

This research was conducted by Frances J. Griffith and three others at Bowling Green State University, USA

Summary

Instagram is a popular social networking site which has revolutionised the way that artists express themselves and connect with audiences. Although the platform is mainly about the sharing of images, each post can …

Using Shakespeare to exert soft power and online cultural diplomacy

This research was conducted by Billur Aslan Ozgul and three others at Brunel University London and three other institutions

Summary

This paper is based on a study of the global Twitter campaign to promote the British Council’s Shakespeare Lives programme. It analysed a corpus of 4,722 tweets in five …

Using social media to promote reading

This research was conducted by Joachim Vlieghe, Kris Rutten and Jaël Muls at Ghent University and the University of Brussels, Belgium

Summary

This paper looks at how readers participate in literary culture through social media. Researchers looked at the website and Facebook group of the Flemish reading initiative Iedereenleest.be (EverybodyReads …

By | 20 June 2016 |