Increasing young people's attendance at performing arts events

This research was conducted by Andrew J. Martin, Michael Anderson and Ricci-Jane Adams at the University of Sydney and University of Melbourne, Australia

Summary

This paper examined a range of factors that determined whether or not adolescents attended a performing arts event (defined as live dance, music or drama). The study …

By | 6 May 2014 |

Three segments of theatregoers in northeast England

This research was conducted by José M. Grisolía, and Kenneth G. Willis at Universidad de Las Palmas de Gran Canaria, Spain and Newcastle University, UK

Summary

This paper presents a market segmentation of theatregoers at Northern Stage, a theatre in Newcastle-Upon-Tyne in northeast England. By analysing the results of a survey …

By | 26 April 2014 |

Cultivating theatre audiences through online activity

This research as conducted by Alex Turrini, Isabella Soscia and Andrea Maulini at Bocconi University, Italy, SKEMA Business School, France and Piccolo Teatro di Milano, Italy

Summary

This paper looks at the profile of theatregoers who were classified as ‘tech savvy’ by the authors. This segment tended to be younger, more …

By | 26 April 2014 |

Recruiting and retaining volunteers at a rural producing theatre

This research was conducted by Helen Bussell and Debora Forbes at the University of Teesside, UK

Summary

This paper describes best practice in volunteer management, focusing on a regional producing theatre in the UK. It looks at all aspects of the volunteering process – from recruitment and management through to retention. The …

By | 26 April 2014 |

Music lessons enhance IQ while drama increases social skills

This research was conducted by Glenn Schellenberg at the University of Toronto at Mississauga, Canada

Summary

The researchers randomly assigned 144 six year old Canadian children to one of four groups: one received music tuition for the keyboard, another got voice coaching using the Kodaly method, and (by way of contrast …

By | 16 April 2014 |

People like performances with large casts and small ticket prices

This research was conducted by Kristien Werck and Bruno Heyndels at Vrije Universiteit Brussel, Belgium

Summary

This paper tries to explain what motivated people to attend the theatre in the Dutch-speaking part of Belgium. A sense of artistic growth and development in recent decades has been accompanied by steadily declining audience …

By | 14 April 2014 |

Digital broadcasts of live events do not reduce audience numbers

This research was conducted by Hasan Bakhshi and David Throsby at the National Endowment for Science, Technology and the Arts, UK and Macquarie University, Australia

Summary

This paper tackled the question of whether digital broadcasts of live events lead to an increase or reduction in the number of attendees at those …

By | 11 April 2014 |

Why do people return to the theatre?

This research was conducted by Margee Hume, Gillian Sullivan Mort, and Hume Winzar at the Griffith Business School, Australia [Now at the University of South Queensland, Australia]

Summary

This paper looked at what motivated customers to return to performing arts venues. The researchers found that about two-thirds of people were looking …

By | 11 April 2014 |

Arts marketing needs to integrate a social impact dimension to satisfy stakeholders

This research was conducted by Hye-Kyung Lee at King's College London, UK

Summary

The paper looked at how marketing can inform the way that arts organisations respond to changing national policy that impacts upon their objectives and mission. The study was based on interviews with staff at four theatres in …

By | 11 April 2014 |

Measuring intrinsic benefits of theatre with the Arts Audience Experience Index

This research was conducted by Jennifer Radbourne, Hilary Glow and Katya Johanson at Deakin University, Australia

Summary

This paper summarises the early development of the Arts Audience Experience Index by researchers and arts organisations in Australia. It is an adaptable tool that can be used to measure the intrinsic impacts of …

By | 11 April 2014 |