Keyword: theatre

Why do people return to the theatre?

This research was conducted by Margee Hume, Gillian Sullivan Mort, and Hume Winzar at the Griffith Business School, Australia [Now at the University of South Queensland, Australia]

Summary

This paper looked at what motivated customers to return to performing arts venues. The researchers found that about two-thirds of people were looking …

By | 11 April 2014 |

Arts marketing needs to integrate a social impact dimension to satisfy stakeholders

This research was conducted by Hye-Kyung Lee at King's College London, UK

Summary

The paper looked at how marketing can inform the way that arts organisations respond to changing national policy that impacts upon their objectives and mission. The study was based on interviews with staff at four theatres in …

By | 11 April 2014 |

Measuring intrinsic benefits of theatre with the Arts Audience Experience Index

This research was conducted by Jennifer Radbourne, Hilary Glow and Katya Johanson at Deakin University, Australia

Summary

This paper summarises the early development of the Arts Audience Experience Index by researchers and arts organisations in Australia. It is an adaptable tool that can be used to measure the intrinsic impacts of …

By | 11 April 2014 |

Theatre training can improve cognitive function and psychological wellbeing of older people

This research was conducted by Helga Noice, Tony Noice and Graham Staines at Elmhurst College, Indiana State University and National Development and Research Institutes, USA

Summary

This paper reports an experiment to investigate the benefits of an acting programme on the cognitive functioning and quality of life for elderly people in …

By | 10 April 2014 |

Theatre and performance can improve the social skills of 'at-risk' youth

This research was conducted by Robin Wright, Lindsay John, Ramona Alaggia, and Julia Sheel at McGill University and the University of Toronto, Canada [Now at the University of Windsor, Canada]

Summary

The paper reports the results of a substantial evaluation of a national arts education programme in Canada. The results suggest …

By | 10 April 2014 |

Arts organisations should not blindly adopt corporate management techniques

This research was conducted by Martin Beirne and Stephanie Knight at the University of Glasgow and Queen Margaret University College, UK

Summary

This paper took a critical look at the way in which management techniques from the private sector have infused arts organisations. The authors suggest that simply incorporating management practices …

By | 20 March 2014 |

Taking art online reaches a new audience and enhances the user experience

This research was conducted by Hasan Bakhshi and David Throsby at the National Endowment for Science, Technology and the Arts, UK and Macquarie University, Australia

Summary

This paper sets out a conceptual framework for understanding how new technologies are changing the way in which cultural organisations work. The research used this …

By | 20 March 2014 |

Word-of-mouth and reviews make the biggest difference to people’s theatre-going choices

This research was conducted by José María Grisolía and Ken Willis at Newcastle University, UK

Summary

The paper describes a study that examined how people in northeast England made decisions about what theatre performances to attend. Word-of-mouth and reviews were the most significant factors determining whether or not people chose to …

By | 16 March 2014 |

Education levels determine theatre attendance

This research was conducted by José María Grisolía, Ken Willis, Colin Wymer and Andrew Law at Newcastle University, UK

Summary

This paper reports a study that used box office data to compare areas in northeast England where regular theatregoers live with those with areas that have no theatre-going residents. By profiling …

By | 16 March 2014 |

Theatre programmes can increase children's maths ability

This research was conducted by Mike Fleming, Christine Merrell and Peter Tymms at the University of Durham, UK

Summary

The paper looks at a study conducted on schoolchildren who participated in the National Theatre’s ‘Transformation’ project: it took place in a deprived neighbourhood in east London and was designed to …

By | 16 March 2014 |