This research was conducted by Andrew J. Martin, Michael Anderson and Ricci-Jane Adams at the University of Sydney and University of Melbourne, Australia
This paper examined a range of factors that determined whether or not adolescents attended a performing arts event (defined as live dance, music or drama). The study …
This research was conducted by José M. Grisolía, and Kenneth G. Willis at Universidad de Las Palmas de Gran Canaria, Spain and Newcastle University, UK
This paper presents a market segmentation of theatregoers at Northern Stage, a theatre in Newcastle-Upon-Tyne in northeast England. By analysing the results of a survey …
This research as conducted by Alex Turrini, Isabella Soscia and Andrea Maulini at Bocconi University, Italy, SKEMA Business School, France and Piccolo Teatro di Milano, Italy
This paper looks at the profile of theatregoers who were classified as ‘tech savvy’ by the authors. This segment tended to be younger, more …
This research was conducted by Helen Bussell and Debora Forbes at the University of Teesside, UK
This paper describes best practice in volunteer management, focusing on a regional producing theatre in the UK. It looks at all aspects of the volunteering process – from recruitment and management through to retention. …
This research was conducted by Glenn Schellenberg at the University of Toronto at Mississauga, Canada
The researchers randomly assigned 144 six year old Canadian children to one of four groups: one received music tuition for the keyboard, another got voice coaching using the Kodaly method, and (by way of contrast) …
This research was conducted by Kristien Werck and Bruno Heyndels at Vrije Universiteit Brussel, Belgium
This paper tries to explain what motivated people to attend the theatre in the Dutch-speaking part of Belgium. A sense of artistic growth and development in recent decades has been accompanied by steadily declining audience …
This research was conducted by Hasan Bakhshi and David Throsby at the National Endowment for Science, Technology and the Arts, UK and Macquarie University, Australia
This paper tackled the question of whether digital broadcasts of live events lead to an increase or reduction in the number of attendees at those …
This research was conducted by Margee Hume, Gillian Sullivan Mort, and Hume Winzar at the Griffith Business School, Australia [Now at the University of South Queensland, Australia]
This paper looked at what motivated customers to return to performing arts venues. The researchers found that about two-thirds of people were looking …
This research was conducted by Hye-Kyung Lee at King's College London, UK
The paper looked at how marketing can inform the way that arts organisations respond to changing national policy that impacts upon their objectives and mission. The study was based on interviews with staff at four theatres in the …
This research was conducted by Jennifer Radbourne, Hilary Glow and Katya Johanson at Deakin University, Australia
This paper summarises the early development of the Arts Audience Experience Index by researchers and arts organisations in Australia. It is an adaptable tool that can be used to measure the intrinsic impacts of …