Keyword: visitor

The difference between online and in-person visits to a museum

This research was conducted by Yves Evrard and Anne Krebs at HEC Paris and the Musée du Louvre, France.

Summary

This paper looks at the profile of visitors to the Louvre in Paris and compares them to those visiting the museum’s website. The research revealed that while the website and …

The public’s perception of museum admission fees

This research was conducted by Marine Le Gall-Ely and four others at four different research centres in France

Summary

This paper explores the perception of audiences in relation to museum entrance fees. The data consists of individual interviews, focus groups, observations and a survey of almost 600 people in different parts …

By | 5 November 2018 |

Museum visitors: two types of motivation

This research was conducted by Juan Gabriel Brida, Chiara Dalle Nogare and Raffaele Scuderi at the Free University of Bolzano-Bozen, University of Brescia and University of Enna “Kore”, Italy

Summary

Of all the drivers of museum attendance, “motivation” has rarely been systematically assessed. The aim of this study was to understand …

By | 23 June 2016 |

New technology does not always enhance the gallery visitor experience

This research was conducted by Dirk vom Lehn and Christian Heath at King's College London, UK

Summary

This paper looks at the way in which galleries and museums have deployed technology in their exhibitions to support the aesthetic and educational experience of the public. The research specifically examined the use …

By | 26 April 2014 |

How do people decide whether or not to visit a museum?

This research was conducted by Christine Burton, Jordan Louviere and Louise Young at the University of Technology, Sydney, Australia

Summary

The paper outlines an experiment conducted amongst museum visitors in Australia to discover how people made decisions about what actions to take and (in this case) whether or not to visit …

By | 11 April 2014 |