This research was conducted by Yves Evrard and Anne Krebs at HEC Paris and the Musée du Louvre, France.
This paper looks at the profile of visitors to the Louvre in Paris and compares them to those visiting the museum’s website. The research revealed that while the website and social …
This research was conducted by Marine Le Gall-Ely and four others at four different research centres in France
This paper explores the perception of audiences in relation to museum entrance fees. The data consists of individual interviews, focus groups, observations and a survey of almost 600 people in different parts …
This research was conducted by Juan Gabriel Brida, Chiara Dalle Nogare and Raffaele Scuderi at the Free University of Bolzano-Bozen, University of Brescia and University of Enna “Kore”, Italy
Of all the drivers of museum attendance, “motivation” has rarely been systematically assessed. The aim of this study was to understand …
This research was conducted by Dirk vom Lehn and Christian Heath at King's College London, UK
This paper looks at the way in which galleries and museums have deployed technology in their exhibitions to support the aesthetic and educational experience of the public. The research specifically examined the use of …
This research was conducted by Christine Burton, Jordan Louviere and Louise Young at the University of Technology, Sydney, Australia
The paper outlines an experiment conducted amongst museum visitors in Australia to discover how people made decisions about what actions to take and (in this case) whether or not to visit …