Keyword: willingness-to-pay

Calculating the economic value of a museum

This research was conducted by Timo Tohmo at the University of Jyväskylä, Finland

Summary

This study attempted to find the economic value of a museum to its local population. The museum in questions was the Museum of Central Finland in the town of Jyväskylä. The research used the economic techniques …

By | 10 April 2014 |

Word-of-mouth and reviews make the biggest difference to people’s theatre-going choices

This research was conducted by José María Grisolía and Ken Willis at Newcastle University, UK

Summary

The paper describes a study that examined how people in northeast England made decisions about what theatre performances to attend. Word-of-mouth and reviews were the most significant factors determining whether or not people chose to …

By | 16 March 2014 |