Keyword: word-of-mouth

Positive online reviews increase book sales

This research was conducted by Judith A. Chevalier and Dina Mayzlin at Yale University, USA

Summary

This paper looked into the effect of online customer reviews on the sales of books at Amazon and Barnes & Noble. They found that most of the reviews on both sites tended to be positive …

By | 16 April 2014 |

Word-of-mouth and reviews make the biggest difference to people’s theatre-going choices

This research was conducted by José María Grisolía and Ken Willis at Newcastle University, UK

Summary

The paper describes a study that examined how people in northeast England made decisions about what theatre performances to attend. Word-of-mouth and reviews were the most significant factors determining whether or not people chose to …

By | 16 March 2014 |