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. However, after controlling for all those factors the authors were able to say that 'our results show that people attending cultural events seem to live longer than those who attend rarely'.
The study looked at adults in Sweden over a 10 year period
The researchers used data from a national survey that took a representative sample of the population and interviewed them about a range of cultural activities, their health, lifestyle and other demographic details. They then followed up with 12,675 of

This research was conducted by Jonathan Corning and Armando Levy at the Federal Reserve Bank of Kansas City, USA.
Summary
This study took box office data from three venues used by a theatre company based in southern California, the Pacific Conservatory of the Performing Arts (PCPA), to analyse the preferences of single ticket buyers. The findings revealed that audiences have pre-existing preferences for five genres of performance (Shakespeare; Comedy; Drama; Holiday; Musical) and that on the

post-1960s jazz. The research describes the ‘bittersweet struggle’ between performers and their audiences to ‘keep at bay the aspects of the relationship which are unhelpful whilst drawing on those that make live performance a worthwhile activity for them’. To be successful, the expectations of all involved must be balanced, for example in relation to the choice of repertoire or use of stylistic innovation.
From passive to active audiences: a new area of interest for research and practice
The

This research was conducted by Hei Wan Mak, Rory Coulter and Daisy Fancourt at University College LondonSummaryThis paper looked at the relationship between people’s arts engagement and the characteristics of where they live. The study uncovered geographical differences in the levels and types of arts engagement. For example, active arts participation was lower in the North of England (and not just because people there tended to be poorer than average). When it came to arts attendance, the

and duration of that exposure made a difference. The results show that exposure to music at any time in life increases the likelihood of developing a taste for classical music and opera. The likelihood of acquiring that taste increases with the duration of exposure someone has had in life, even if the exposure is interrupted at some point. Importantly, early childhood exposure to music ‘does not have an outsized influence’ relative to exposure in other periods of life.The data for the study

. Focus groups held with concert-goers who used the app suggested it wasn’t an appropriate way to deepen the live experience or expand the audience, although it was an efficient way of selling tickets.The research was based on seven focus groupsAll but one of the groups took place immediately after the concerts. In total 81 students took part in the research. Short questionnaires were also completed by 68 of the focus group participants. The profile of the students was generally more affluent and

This research was conducted by Anna Goulding at Newcastle University, UK
Summary
Over a period of 21 months, 43 participants aged 60-92 visited three contemporary art galleries in the northeast of England. They listened to a talk before taking part in facilitated discussions in which personal responses to the artworks were encouraged. The study responds to the idea that developing effective lifelong learning opportunities for post-retirement people can have positive implications for the

This research was conducted by Devon Proudfoot, Aaron C. Kay and Christy Z. Koval at Duke University, USA.
Summary
Even when producing identical outputs, men are perceived as more creative than women, and ‘outside-the-box’ creative thinking is associated with stereotypically masculine characteristics. The study provides a statistical analysis of reactions to online TED Talks showing that ingenuity is heavily more associated with men than women. When it comes to evaluations at work, women are

This research was conducted by Bethany Rex at Newcastle UniversitySummaryThis paper examined why – in the face of government cutbacks – some museums ‘retain funding and status as part of direct public provision while others are identified to be transferred to community groups via the asset transfer process’. It discovered that ‘certain types of museum’ are more vulnerable to being treated in this way. In general, local authorities are motivated to ‘renounce responsibility for museums that

operetta and ballet). In essence, they found that ‘the profiles of live and online cultural consumers differ’ but that socio-demographic factors like age and income ‘are much more important for explaining the likelihood’ of attending in person. ‘Whereas age, gender, educational achievements and labour status are really helpful in explaining who the live attendees are, these variables are less relevant for characterising online consumers’. Taking a performance online will widen its audience but