People can develop a taste for classical music and opera throughout their lives
and duration of that exposure made a difference. The results show that exposure to music at any time in life increases the likelihood of developing a taste for classical music and opera. The likelihood of acquiring that taste increases with the duration of exposure someone has had in life, even if the exposure is interrupted at some point. Importantly, early childhood exposure to music ‘does not have an outsized influence’ relative to exposure in other periods of life.The data for the study
How seasonality and segmentation affect the demand for live theatre
This research was conducted by Jonathan Corning and Armando Levy at the Federal Reserve Bank of Kansas City, USA.
Summary
This study took box office data from three venues used by a theatre company based in southern California, the Pacific Conservatory of the Performing Arts (PCPA), to analyse the preferences of single ticket buyers. The findings revealed that audiences have pre-existing preferences for five genres of performance (Shakespeare; Comedy; Drama; Holiday; Musical) and that on the
Summary
This study took box office data from three venues used by a theatre company based in southern California, the Pacific Conservatory of the Performing Arts (PCPA), to analyse the preferences of single ticket buyers. The findings revealed that audiences have pre-existing preferences for five genres of performance (Shakespeare; Comedy; Drama; Holiday; Musical) and that on the
The positives and negatives of streaming live theatre and opera
on stage
Sitting in the dark, the use of a musical score and close ups of a particular character enables cinema audiences to become emotionally engaged in a performance. Theatregoers can be rather more detached, choosing for themselves where to look, and engaging in a ‘suspension of disbelief’. The cinema experience can lack the type of involvement that could lead to spontaneous applause and the sense of a shared occasion with others in person.
Streaming audiences are similar to live theatre
Sitting in the dark, the use of a musical score and close ups of a particular character enables cinema audiences to become emotionally engaged in a performance. Theatregoers can be rather more detached, choosing for themselves where to look, and engaging in a ‘suspension of disbelief’. The cinema experience can lack the type of involvement that could lead to spontaneous applause and the sense of a shared occasion with others in person.
Streaming audiences are similar to live theatre
Attempting to measure the intrinsic value of live music
This research was conducted by Adam Behr, Matt Brennan and Martin Cloonan at the University of Edinburgh and the University of Glasgow, UK
Summary
This paper examined how various people (particularly concert-goers) articulate the value of live music. The paper looked specifically at six concerts across a range of genres at the Queen’s Hall in Edinburgh: a 900 seat venue (in a converted church) putting on 200 live music events a year. It has a mix of income from public and commercial sources
Summary
This paper examined how various people (particularly concert-goers) articulate the value of live music. The paper looked specifically at six concerts across a range of genres at the Queen’s Hall in Edinburgh: a 900 seat venue (in a converted church) putting on 200 live music events a year. It has a mix of income from public and commercial sources
The views of venue managers in a live music destination undergoing change
This research was conducted by Nicholas Carah and five others at the University of Queensland and three other institutions, AustraliaSummaryThis research examined live music venues in Fortitude Valley, an inner-city neighbourhood in Brisbane, Australia. The neighbourhood has undergone rapid change, from a diverse mix of venues and live music experiences, to a more commercialised generic offer of a venue-club-bar experience based around excessive or premium alcohol consumption. This attracts
A vibrant cultural scene helps ensure a more efficient tourism sector
This research was conducted by Calogero Guccio, Domenico Lisi, Marco Martorana and Anna Mignos at the University of Catania, ItalySummaryThis paper looks at the relationship between levels of cultural engagement and the performance of tourist destinations in Italy. It found that the regions with higher levels of cultural activity also had the most ‘efficient’ tourism sectors. The overall explanation for the results was that a vibrant cultural offering brings people to an area, gets visitors to
Corporate sponsorship is about more than just marketing
short while to showcase work they had commissioned (they also served the visitors coffee). Other examples cited in the paper include Benetton who set up Fabrica: a centre that develops and hosts artistic projects, the company thereby enhanced its public image but also supported in-house creative product development.
Investing in the arts really matters in the 21st Century knowledge economy
Arts and culture play a heightened role in a post-industrial world where goods and services are sold more
Investing in the arts really matters in the 21st Century knowledge economy
Arts and culture play a heightened role in a post-industrial world where goods and services are sold more
Digital broadcasts of live events do not reduce audience numbers
This research was conducted by Hasan Bakhshi and David Throsby at the National Endowment for Science, Technology and the Arts, UK and Macquarie University, Australia
Summary
This paper tackled the question of whether digital broadcasts of live events lead to an increase or reduction in the number of attendees at those live events. The competing theories are that either audiences substitute their live experience for a more convenient digital one, or that the digital broadcasts bring in new
Summary
This paper tackled the question of whether digital broadcasts of live events lead to an increase or reduction in the number of attendees at those live events. The competing theories are that either audiences substitute their live experience for a more convenient digital one, or that the digital broadcasts bring in new
An active cultural life helps people live longer
(not solely relying on what the subjects reported about their own health). The authors are able to assert that 'people who are actively engaged in clubs, voluntary societies, hobbies or in cultural, recreational and civic activities seem to live longer than people with moderate leisure participation, and people with no or little leisure participation live the shortest life. Conventional health-related risk factors do not explain these associations.' This was true even after leisure activities
Six motivations for attending live music
, etc.). The fourth motivation was 'being there' (where the status of attendees is raised by being in the same space as the artist). The fifth component was 'uniqueness' (live music's unpredictability and once-in-a-lifetime feel). The sixth motivational component was 'music specific' and was related to the artist and their repertoire. People visited festivals for social and personal reasons – to hang out with others and discover new experiences. They predominantly