Insights

This section contains research that generates ‘insights’ to inform work in arts and culture settings. The summaries in this section are designed to help inform the decisions arts and cultural organisations have to make, whether that’s developing a new marketing campaign, a new programme of work or making strategic plans for the future.

This section is divided into the following categories:

consumer behaviour

fundraising

developing new audiences

live and digital engagement

models of community engagement

organisational change

partnerships and collaboration

The summaries in this category are:

A familiar repertoire will attract concert audiences, at least in the short term

This research was conducted by Jeffrey Pompe, Lawrence Tamburri and Johnathan Munn at Francis Marion University, USA

Summary

This paper reports the results of an analysis into the box office data of 47 major symphony orchestras in the US between the years 2001 and 2007. They found that a more standard …

By | 26 April 2014 |

Reducing stigma for disabled arts patrons

This research was conducted by Erin Ludwig at Corcoran Gallery of Art + College of Art and Design, USA

Summary

This paper looked at what factors influenced the decisions of disabled people to attend arts venues. The research was based two surveys: one of 28 arts organisations and another of 50 disabled …

By | 26 April 2014 |

New technology does not always enhance the gallery visitor experience

This research was conducted by Dirk vom Lehn and Christian Heath at King's College London, UK

Summary

This paper looks at the way in which galleries and museums have deployed technology in their exhibitions to support the aesthetic and educational experience of the public. The research specifically examined the use …

By | 26 April 2014 |

The effects of performance management culture on museums

This research was conducted by Anwar Tlili at King's College London, UK

Summary

This paper looked at the way in which museums have adopted new forms of performance management, partially in response to the changing beliefs of policymakers and funders. The core of the research is based on a series …

By | 26 April 2014 |

Corporate sponsors look for arts events and organisations that fulfil corporate objectives

This research was conducted by Normand Turgeon and Francois Colbert at HEC Montreal, Canada

Summary

This paper sets out a model to illuminate and explain the ways in which corporations decide to sponsor arts events or organisations. Even by 1992 the authors confidently stated that the 'days of sponsorship decisions being …

By | 16 April 2014 |

Using mentoring to embed organisational change

This research was conducted by Jonathan Paquette at the University of Ottawa, Canada

Summary

This paper looks at how mentoring affected organisational change and renewal in a number of large museums in the UK. The research found that mentors frequently supported their protégés in their agendas for change, even though mentoring …

By | 16 April 2014 |

Positive online reviews increase book sales

This research was conducted by Judith A. Chevalier and Dina Mayzlin at Yale University, USA

Summary

This paper looked into the effect of online customer reviews on the sales of books at Amazon and Barnes & Noble. They found that most of the reviews on both sites tended to be positive …

By | 16 April 2014 |

Why do music aficionados use online forums?

This research was conducted by Terry O'Sullivan at the Open University, UK

Summary

This paper reports the findings of eight in-depth telephone interviews designed to discover the various ways that people use web forums to discuss orchestral music. The research found that people behave in a variety of different ways …

By | 14 April 2014 |

People like performances with large casts and small ticket prices

This research was conducted by Kristien Werck and Bruno Heyndels at Vrije Universiteit Brussel, Belgium

Summary

This paper tries to explain what motivated people to attend the theatre in the Dutch-speaking part of Belgium. A sense of artistic growth and development in recent decades has been accompanied by steadily declining audience …

By | 14 April 2014 |

Using participatory decision-making in the arts

This research was conducted by Leila Jancovich at Leeds Beckett University, UK

Summary

This paper looked at ways in which participatory decision-making can bolster the links between arts organisations and their local audiences, particularly those not traditionally engaged in the arts. It looked at two practical examples of participatory decision-making in …

By | 14 April 2014 |