Consumer behaviour in arts and culture

This section looks at how people engaging in arts and culture tend to behave as consumers: how they make decisions about ticket purchases, how they may be encouraged to spend more, how they interact with one another, and how they use cultural spaces.

The summaries in this category are:

Why people attend performing arts events

This research was conducted by Pieter de Rooij and Marcel Bastiaansten at the NHTV Breda University of Applied Sciences, the Netherlands.

Summary

This study sought to understand and categorise the reasons why people visit performing arts events, as well as develop a way to measure these motivations. In-depth interviews were conducted ...

By | 12 March 2018 |

Personality traits can determine interest in the visual arts

This research was conducted by Catherine L. Bachleda and Asmae Bennani at Al Akhawayn University, Ifrane, Morocco.

Summary

Are all museum dwellers conscientious introverts? Is a penchant for painting a mark of neuroticism? This study aimed to investigate how personality traits impact an individual’s interest in the visual arts. Here ...

By | 15 February 2018 |

How weather affects a movie’s box office performance

This research was conducted by Duncan Sheppard Gilchrist and Emily Glassberg Sands.

Summary

This study looked at the impact of weather on movie going and opening weekend sales. The study used national ticket sales data and nationally aggregated weather measures. Overall, it found that unseasonable weather (too hot or too cold ...

By | 19 June 2017 |

Using 'bundling' to increase attendance and loyalty

This research was conducted by Emma Hall, Wayne Binney and Julian Vieceli at Deakin University and Swinburne University of Technology, Australia

Summary

This paper examines how performing arts companies can increase customer loyalty and attendance by utilising the marketing tool known as bundling. Loyalty and attendance can be increased by offering ...

By | 20 March 2017 |

How commercial music festivals balance their budgets

This research was conducted by R. Scott Hiller at Fairfield University, USA

Summary

This paper investigates how four large commercial festivals (Austin City Limits, Bonnaroo, Coachella, and Lollapalooza) make their production decisions in order to keep costs low and quality high. The paper found that known quality is important, but so ...

By | 23 February 2017 |

Explaining the decline in music sales due to file-sharing

This research was conducted by Stan J. Liebowitz at the University of Texas-Dallas, USA

Summary

This paper brings together about a dozen studies that have charted the effect of file-sharing on sales of recorded music (and the revenue derived from those sales). It finds that prior to the dawn of streaming ...

By | 28 July 2016 |

Smart women, rich men, no kids: couples’ arts engagement in Italy

This research was conducted by Elizabetta Lazzaro and Carlofilippo Frateschi at HKU University of the Arts Utrecht, Netherlands and University of Padua, Italy

Summary

This paper explored how much the arts occupied the time of couples, both separately and together. The analysis took in both attending arts events (e.g. going ...

By | 16 June 2016 |

Theatre-going as a type of 'rational addiction'

This research was conducted by Concetta Castiglione and Davide Infante at the University of Bologna and University of Calabria, Italy

Summary

This study looked at whether 'rational addiction' theories may help explain theatre-going in Italy. It took data across a 34-year period to discover that a rational addiction model of habit-formation ...

By | 2 June 2016 |

The ‘literary bestseller’ – how to market a contradiction in terms

This research was conducted by Marie-Pierre Pouly at the University of Limoges, France

Summary

Using Zadie Smith’s White Teeth (2000) as a case study, the author explores what makes for a ‘literary bestseller’: a seemingly contradictory cultural phenomenon which enjoys both serious scholarly attention and a mass market success. Based ...

By | 26 May 2016 |

Changing patterns of musical tastes

This research was conducted by Omar Lizardo and Sara Skiles at the University of Notre Dame, USA

Summary

This paper looked at differences in people’s music taste across age groups and over time in the USA. The researchers concentrated on the phenomenon of ‘symbolic exclusion’: namely, the propensity of people ...

By | 21 March 2016 |