Consumer behaviour in arts and culture

This section looks at how people engaging in arts and culture tend to behave as consumers: how they make decisions about ticket purchases, how they may be encouraged to spend more, how they interact with one another, and how they use cultural spaces.

The summaries in this category are:

Theatre-going as a type of 'rational addiction'

This research was conducted by Concetta Castiglione and Davide Infante at the University of Bologna and University of Calabria, Italy

Summary

This study looked at whether 'rational addiction' theories may help explain theatre-going in Italy. It took data across a 34-year period to discover that a rational addiction model of habit-formation ...

By | 2 June 2016 |

The ‘literary bestseller’ – how to market a contradiction in terms

This research was conducted by Marie-Pierre Pouly at the University of Limoges, France

Summary

Using Zadie Smith’s White Teeth (2000) as a case study, the author explores what makes for a ‘literary bestseller’: a seemingly contradictory cultural phenomenon which enjoys both serious scholarly attention and a mass market success. Based ...

By | 26 May 2016 |

Changing patterns of musical tastes

This research was conducted by Omar Lizardo and Sara Skiles at the University of Notre Dame, USA

Summary

This paper looked at differences in people’s music taste across age groups and over time in the USA. The researchers concentrated on the phenomenon of ‘symbolic exclusion’: namely, the propensity of people ...

By | 21 March 2016 |

The success of art galleries: a matter of innovation and information

This research was conducted by Aloys Prinz, Jan Piening and Thomas Ehrmann at the University of Muenster, Germany

Summary

What process determines the fact that the art market is dominated by a few very successful and influential galleries? The key finding of this study is that innovation and information flows are ...

By | 11 February 2016 |

Word-of-mouth shapes teenage music consumption

This research was conducted by Noémi Berlin, Anna Bernard and Guillaume Fürst at the University of Edinburgh, UK; the University of Paris I (Panthéon Sorbonne), France and the University of Geneva, Switzerland

Summary

This paper looked at the role of price and marketing on the popularity of songs in the commercial ...

By | 4 January 2016 |

Subsidised performances are more innovative and imaginative

This research was conducted by Joshua Edelman and Maja Šorli at the University of London, UK and the University of Ljubljana, Slovenia

Summary

Findings from a study conducted in 2014 indicate that subsidised performances were considered more challenging than commercial performances. Amateur performances were rated of lower quality but participants ...

By | 14 December 2015 |

Patterns of music consumption in the digital age

This research was conducted by Jordi Lopez-Sintas and three others at the Universitat Autònoma de Barcelona and Universitat de Girona, Spain.

Summary

This paper sought to understand the ways that people access and acquire music, how their tastes are shaped and how they subsequently share music. The research was particularly interested ...

By | 5 May 2015 |

Exploding the myth of the musical ‘omnivore’

This research was conducted by Mike Savage and Modesto Gayo at the University of York, UK and Universidad Diego Portales, Santiago, Chile.

Summary

This paper explored the musical preferences of adults in Britain, it analysed data from a substantial survey that asked people about what kinds of music they like and ...

By | 5 May 2015 |

Entrance fees deter people of low socio-economic status from visiting museums

This research was conducted by Volker Kirchberg at the University of Lüneburg, Germany.

Summary

This paper used data from a survey of German adults who were asked about what motivated them to attend (or not attend) museums. The survey, carried out in 1995, randomly selected a representative sample of 1 ...

By | 5 May 2015 |

How seasonality and segmentation affect the demand for live theatre

This research was conducted by Jonathan Corning and Armando Levy at the Federal Reserve Bank of Kansas City, USA.

Summary

This study took box office data from three venues used by a theatre company based in southern California, the Pacific Conservatory of the Performing Arts (PCPA), to analyse the preferences of ...

By | 11 December 2014 |