Consumer behaviour in arts and culture

This section looks at how people engaging in arts and culture tend to behave as consumers: how they make decisions about ticket purchases, how they may be encouraged to spend more, how they interact with one another, and how they use cultural spaces.

The summaries in this category are:

What happens to cultural engagement during times of profound social change?

This research was conducted by Mikhail Sokolov at the European University at Saint Petersburg, Russia.

Summary

One of the aims of Soviet public policy was to reduce (even eliminate) the cultural distinctions between classes and professional groups by making the population more professionalised. This did not occur. During Perestrioka, when the …

How theatres try to maximise attendance and revenue

This research was conducted by Andrea Baldin and three others at Copenhagen Business School, Denmark and Ca’ Foscari University of Venice, Italy

Summary

This paper looked at five years of box office data from Denmark to suggest a set of strategies for theatre managers to maximise attendance and revenue. These twin …

Differences in the highbrow and lowbrow tastes of library users

This research was conducted by Mikhail Sokolov and Nadezhda Sokolova at European University at Saint Petersburg, Russia

Summary

This paper examined data from public libraries in St Petersburg, Russia, to identify whether or not an ‘omnivorous’ reading habit is only associated with people in elite or privileged status groups. The researchers …

Why people go to pop concerts

This research was conducted by Steven Caldwell Brown and Don Knox at the University of Edinburgh and Glasgow Caledonian University

Summary

This research used an online survey of 249 people to uncover four main reasons why people attend pop concerts: they seek experience, engagement with others, to hear something novel and …

By | 29 November 2018 |

The public’s perception of museum admission fees

This research was conducted by Marine Le Gall-Ely and four others at four different research centres in France

Summary

This paper explores the perception of audiences in relation to museum entrance fees. The data consists of individual interviews, focus groups, observations and a survey of almost 600 people in different parts …

By | 5 November 2018 |

Rainy days at the museum

This research was conducted by Harold E. Cuffe at Victoria University Wellington, New Zealand

Summary

This study analysed the effect of rain on museum attendance. Morning rain increases visitor numbers in the mornings to a significant degree, while afternoon rain has less of an impact on visitors. By using data collected …

By | 28 August 2018 |

Why people attend performing arts events

This research was conducted by Pieter de Rooij and Marcel Bastiaansten at the NHTV Breda University of Applied Sciences, the Netherlands.

Summary

This study sought to understand and categorise the reasons why people visit performing arts events, as well as develop a way to measure these motivations. In-depth interviews were conducted …

By | 12 March 2018 |

Personality traits can determine interest in the visual arts

This research was conducted by Catherine L. Bachleda and Asmae Bennani at Al Akhawayn University, Ifrane, Morocco.

Summary

Are all museum dwellers conscientious introverts? Is a penchant for painting a mark of neuroticism? This study aimed to investigate how personality traits impact an individual’s interest in the visual arts. Here …

By | 15 February 2018 |

How weather affects a movie’s box office performance

This research was conducted by Duncan Sheppard Gilchrist and Emily Glassberg Sands.

Summary

This study looked at the impact of weather on movie going and opening weekend sales. The study used national ticket sales data and nationally aggregated weather measures. Overall, it found that unseasonable weather (too hot or too cold …

By | 19 June 2017 |

Using 'bundling' to increase attendance and loyalty

This research was conducted by Emma Hall, Wayne Binney and Julian Vieceli at Deakin University and Swinburne University of Technology, Australia

Summary

This paper examines how performing arts companies can increase customer loyalty and attendance by utilising the marketing tool known as bundling. Loyalty and attendance can be increased by offering …

By | 20 March 2017 |