Consumer behaviour in arts and culture

This section looks at how people engaging in arts and culture tend to behave as consumers: how they make decisions about ticket purchases, how they may be encouraged to spend more, how they interact with one another, and how they use cultural spaces.

The summaries in this category are:

Word-of-mouth shapes teenage music consumption

This research was conducted by Noémi Berlin, Anna Bernard and Guillaume Fürst at the University of Edinburgh, UK; the University of Paris I (Panthéon Sorbonne), France and the University of Geneva, Switzerland

Summary

This paper looked at the role of price and marketing on the popularity of songs in the commercial …

By | 4 January 2016 |

Subsidised performances are more innovative and imaginative

This research was conducted by Joshua Edelman and Maja Šorli at the University of London, UK and the University of Ljubljana, Slovenia

Summary

Findings from a study conducted in 2014 indicate that subsidised performances were considered more challenging than commercial performances. Amateur performances were rated of lower quality but participants …

By | 14 December 2015 |

Patterns of music consumption in the digital age

This research was conducted by Jordi Lopez-Sintas and three others at the Universitat Autònoma de Barcelona and Universitat de Girona, Spain.

Summary

This paper sought to understand the ways that people access and acquire music, how their tastes are shaped and how they subsequently share music. The research was particularly interested …

By | 5 May 2015 |

Exploding the myth of the musical ‘omnivore’

This research was conducted by Mike Savage and Modesto Gayo at the University of York, UK and Universidad Diego Portales, Santiago, Chile.

Summary

This paper explored the musical preferences of adults in Britain, it analysed data from a substantial survey that asked people about what kinds of music they like and …

By | 5 May 2015 |

Entrance fees deter people of low socio-economic status from visiting museums

This research was conducted by Volker Kirchberg at the University of Lüneburg, Germany.

Summary

This paper used data from a survey of German adults who were asked about what motivated them to attend (or not attend) museums. The survey, carried out in 1995, randomly selected a representative sample of 1 …

By | 5 May 2015 |

How seasonality and segmentation affect the demand for live theatre

This research was conducted by Jonathan Corning and Armando Levy at the Federal Reserve Bank of Kansas City, USA.

Summary

This study took box office data from three venues used by a theatre company based in southern California, the Pacific Conservatory of the Performing Arts (PCPA), to analyse the preferences of …

By | 11 December 2014 |

Profiling visitors to contemporary art museums

This research was conducted by Laurie Hanquinet at the University of York

Summary

Socio-economic variables (class, education and income etc.) are often seen as the key determinants of attendance at art museums. This article goes beyond this simplistic approach by exploring the ‘cultural profiles’ of museum visitors (a set of cultural …

By | 11 December 2014 |

Three segments of theatregoers in northeast England

This research was conducted by José M. Grisolía, and Kenneth G. Willis at Universidad de Las Palmas de Gran Canaria, Spain and Newcastle University, UK

Summary

This paper presents a market segmentation of theatregoers at Northern Stage, a theatre in Newcastle-Upon-Tyne in northeast England. By analysing the results of a survey …

By | 26 April 2014 |

Positive online reviews increase book sales

This research was conducted by Judith A. Chevalier and Dina Mayzlin at Yale University, USA

Summary

This paper looked into the effect of online customer reviews on the sales of books at Amazon and Barnes & Noble. They found that most of the reviews on both sites tended to be positive …

By | 16 April 2014 |

People like performances with large casts and small ticket prices

This research was conducted by Kristien Werck and Bruno Heyndels at Vrije Universiteit Brussel, Belgium

Summary

This paper tries to explain what motivated people to attend the theatre in the Dutch-speaking part of Belgium. A sense of artistic growth and development in recent decades has been accompanied by steadily declining audience …

By | 14 April 2014 |