This section looks at how people engaging in arts and culture tend to behave as consumers: how they make decisions about ticket purchases, how they may be encouraged to spend more, how they interact with one another, and how they use cultural spaces.
The summaries in this category are:
This research was conducted by Margee Hume, Gillian Sullivan Mort, and Hume Winzar at the Griffith Business School, Australia [Now at the University of South Queensland, Australia]
This paper looked at what motivated customers to return to performing arts venues. The researchers found that about two-thirds of people were looking …
This research was conducted by Jani-Petri Laamanen at the University of Tampere, Finland
The paper reports an analysis of eight years of data from the box office of the Finnish National Opera. The research found that there was increased demand for tickets when the opera was new, of Finnish origin …
This research was conducted by Christine Burton, Jordan Louviere and Louise Young at the University of Technology, Sydney, Australia
The paper outlines an experiment conducted amongst museum visitors in Australia to discover how people made decisions about what actions to take and (in this case) whether or not to visit …
This research was conducted by Kai-Lin Wu, Kirsten Holmes and John Tribe at the University of Surrey, UK and Curtin University, Australia
This paper reports the findings from research into how and why families decide to visit museums. The research is based on interviews with museum-goers in Taiwan. The interviews …
This research was conducted by Miranda Boorsma at the University of Groningen, The Netherlands
This paper charts the theories that have underpinned arts marketing in the last 20 years. It suggests that incorporating contemporary aesthetic philosophy could lead to a radical shift in arts marketing practice. Rather than allowing either …
This research was conducted by José María Grisolía and Ken Willis at Newcastle University, UK
The paper describes a study that examined how people in northeast England made decisions about what theatre performances to attend. Word-of-mouth and reviews were the most significant factors determining whether or not people chose …