This research was conducted by Duncan Sheppard Gilchrist and Emily Glassberg Sands.
This study looked at the impact of weather on movie going and opening weekend sales. The study used national ticket sales data and nationally aggregated weather measures. Overall, it found that unseasonable weather (too hot or too …
This research was conducted by Emma Hall, Wayne Binney and Julian Vieceli at Deakin University and Swinburne University of Technology, Australia
This paper examines how performing arts companies can increase customer loyalty and attendance by utilising the marketing tool known as bundling. Loyalty and attendance can be increased by offering …
This research was carried out by Gail Brand, John Sloboda, Ben Saul and Martin Hathaway at the Guildhall School of Music and Drama, UK
The researchers conducted a pilot study to investigate how the audience-performer relationship contributes to the success of a jazz performance. They arrived at three major findings. …
This research was conducted by Andrew Newman, Anna Goulding and Christopher Whitehead at Newcastle University, UK
This study set out to explore the factors that influence older people's engagement – or indeed lack of engagement – with contemporary visual art. Specific factors addressed in the paper are social class, education, …
This research was conducted by Louise Ejgod Hansen at the University of Aarhus, Denmark
This paper describes an in-depth study of 'Theatre Talks' which took place at 18 theatres in central Denmark between 2010 and 2012. The paper highlights the potential of Theatre Talks for audience development (a priority among …
This research was conducted by Joshua Edelman and Maja Šorli at the University of London, UK and the University of Ljubljana, Slovenia
Findings from a study conducted in 2014 indicate that subsidised performances were considered more challenging than commercial performances. Amateur performances were rated of lower quality but participants praised …
This research was conducted by Donald J. Polzella and Jeremy S. Forbis at the University of Dayton, Ohio.
This paper investigated whether attending arts events – specifically, jazz, opera, or classical music concerts – made people more civically engaged. The authors found that those who attended these concerts were …
This research was conducted by Angèle Christin at the University of Princeton, USA
This paper addressed gender as an influential factor in cultural participation in America. It explored the possible reasons why higher numbers of women than men participate in high-status cultural activities. Early exposure to the arts from a …
This research was conducted by Jonathan Corning and Armando Levy at the Federal Reserve Bank of Kansas City, USA.
This study took box office data from three venues used by a theatre company based in southern California, the Pacific Conservatory of the Performing Arts (PCPA), to analyse the preferences …
This research was conducted by Duncan Low and Peter V. Hall at the Simon Fraser University in Vancouver, Canada.
This paper looks at the benefits of hosting a Cultural Olympiad for different kinds of arts organisations in the host city. It takes Vancouver 2010 as an example and argues that …