Keyword: audience

Subsidised performances are more innovative and imaginative

This research was conducted by Joshua Edelman and Maja Šorli at the University of London, UK and the University of Ljubljana, Slovenia

Summary

Findings from a study conducted in 2014 indicate that subsidised performances were considered more challenging than commercial performances. Amateur performances were rated of lower quality but participants …

By | 14 December 2015 |

Concert-going is related to increased civic engagement

This research was conducted by Donald J. Polzella and Jeremy S. Forbis at the University of Dayton, Ohio.

Summary

This paper investigated whether attending arts events – specifically, jazz, opera, or classical music concerts – made people more civically engaged. The authors found that those who attended these concerts were almost twice as …

By | 3 August 2015 |

Why do more women participate in highbrow cultural activities?

This research was conducted by Angèle Christin at the University of Princeton, USA

Summary

This paper addressed gender as an influential factor in cultural participation in America. It explored the possible reasons why higher numbers of women than men participate in high-status cultural activities. Early exposure to the arts from a …

By | 5 May 2015 |

How seasonality and segmentation affect the demand for live theatre

This research was conducted by Jonathan Corning and Armando Levy at the Federal Reserve Bank of Kansas City, USA.

Summary

This study took box office data from three venues used by a theatre company based in southern California, the Pacific Conservatory of the Performing Arts (PCPA), to analyse the preferences of …

By | 11 December 2014 |

Using mega events to increase profile and reach audiences

This research was conducted by Duncan Low and Peter V. Hall at the Simon Fraser University in Vancouver, Canada.

Summary

This paper looks at the benefits of hosting a Cultural Olympiad for different kinds of arts organisations in the host city. It takes Vancouver 2010 as an example and argues that …

By | 11 December 2014 |

Attracting new audiences to contemporary classical music

This research was conducted by Alex Turrini, Michael O'hare and Francesca Borgonovi at Bocconi University, Milan, Italy; University of California, Berkeley, USA and the London School of Economics

Summary

The paper outlines the difficulties associated with the programming of recently composed classical music. The paper highlights a need to better …

By | 11 December 2014 |

Profiling visitors to contemporary art museums

This research was conducted by Laurie Hanquinet at the University of York

Summary

Socio-economic variables (class, education and income etc.) are often seen as the key determinants of attendance at art museums. This article goes beyond this simplistic approach by exploring the ‘cultural profiles’ of museum visitors (a set of cultural …

By | 11 December 2014 |

Three segments of theatregoers in northeast England

This research was conducted by José M. Grisolía, and Kenneth G. Willis at Universidad de Las Palmas de Gran Canaria, Spain and Newcastle University, UK

Summary

This paper presents a market segmentation of theatregoers at Northern Stage, a theatre in Newcastle-Upon-Tyne in northeast England. By analysing the results of a survey …

By | 26 April 2014 |

Cultivating theatre audiences through online activity

This research as conducted by Alex Turrini, Isabella Soscia and Andrea Maulini at Bocconi University, Italy, SKEMA Business School, France and Piccolo Teatro di Milano, Italy

Summary

This paper looks at the profile of theatregoers who were classified as ‘tech savvy’ by the authors. This segment tended to be younger, more …

By | 26 April 2014 |

A familiar repertoire will attract concert audiences, at least in the short term

This research was conducted by Jeffrey Pompe, Lawrence Tamburri and Johnathan Munn at Francis Marion University, USA

Summary

This paper reports the results of an analysis into the box office data of 47 major symphony orchestras in the US between the years 2001 and 2007. They found that a more standard …

By | 26 April 2014 |