Attracting new audiences to contemporary classical music

This research was conducted by Alex Turrini, Michael O'hare and Francesca Borgonovi at Bocconi University, Milan, Italy; University of California, Berkeley, USA and the London School of Economics

Summary

The paper outlines the difficulties associated with the programming of recently composed classical music. The paper highlights a need to better prepare …

By | 11 December 2014 |

Profiling visitors to contemporary art museums

This research was conducted by Laurie Hanquinet at the University of York

Summary

Socio-economic variables (class, education and income etc.) are often seen as the key determinants of attendance at art museums. This article goes beyond this simplistic approach by exploring the ‘cultural profiles’ of museum visitors (a set of cultural …

By | 11 December 2014 |

Three segments of theatregoers in northeast England

This research was conducted by José M. Grisolía, and Kenneth G. Willis at Universidad de Las Palmas de Gran Canaria, Spain and Newcastle University, UK

Summary

This paper presents a market segmentation of theatregoers at Northern Stage, a theatre in Newcastle-Upon-Tyne in northeast England. By analysing the results of a survey …

By | 26 April 2014 |

Cultivating theatre audiences through online activity

This research as conducted by Alex Turrini, Isabella Soscia and Andrea Maulini at Bocconi University, Italy, SKEMA Business School, France and Piccolo Teatro di Milano, Italy

Summary

This paper looks at the profile of theatregoers who were classified as ‘tech savvy’ by the authors. This segment tended to be younger, more …

By | 26 April 2014 |

A familiar repertoire will attract concert audiences, at least in the short term

This research was conducted by Jeffrey Pompe, Lawrence Tamburri and Johnathan Munn at Francis Marion University, USA

Summary

This paper reports the results of an analysis into the box office data of 47 major symphony orchestras in the US between the years 2001 and 2007. They found that a more standard …

By | 26 April 2014 |

People like performances with large casts and small ticket prices

This research was conducted by Kristien Werck and Bruno Heyndels at Vrije Universiteit Brussel, Belgium

Summary

This paper tries to explain what motivated people to attend the theatre in the Dutch-speaking part of Belgium. A sense of artistic growth and development in recent decades has been accompanied by steadily declining audience …

By | 14 April 2014 |

Digital broadcasts of live events do not reduce audience numbers

This research was conducted by Hasan Bakhshi and David Throsby at the National Endowment for Science, Technology and the Arts, UK and Macquarie University, Australia

Summary

This paper tackled the question of whether digital broadcasts of live events lead to an increase or reduction in the number of attendees at those …

By | 11 April 2014 |

Measuring intrinsic benefits of theatre with the Arts Audience Experience Index

This research was conducted by Jennifer Radbourne, Hilary Glow and Katya Johanson at Deakin University, Australia

Summary

This paper summarises the early development of the Arts Audience Experience Index by researchers and arts organisations in Australia. It is an adaptable tool that can be used to measure the intrinsic impacts of …

By | 11 April 2014 |

Taking art online reaches a new audience and enhances the user experience

This research was conducted by Hasan Bakhshi and David Throsby at the National Endowment for Science, Technology and the Arts, UK and Macquarie University, Australia

Summary

This paper sets out a conceptual framework for understanding how new technologies are changing the way in which cultural organisations work. The research used this …

By | 20 March 2014 |

Education levels determine theatre attendance

This research was conducted by José María Grisolía, Ken Willis, Colin Wymer and Andrew Law at Newcastle University, UK

Summary

This paper reports a study that used box office data to compare areas in northeast England where regular theatregoers live with those with areas that have no theatre-going residents. By profiling …

By | 16 March 2014 |