Keyword: theatre

How theatres try to maximise attendance and revenue

This research was conducted by Andrea Baldin and three others at Copenhagen Business School, Denmark and Ca’ Foscari University of Venice, Italy

Summary

This paper looked at five years of box office data from Denmark to suggest a set of strategies for theatre managers to maximise attendance and revenue. These twin …

Using theatre to engage people in neuroscience and criminal justice

This research was conducted by Robert Blakey at the University of Oxford

Summary

This paper looked at whether people’s attitude to youth justice can be changed by watching a play about neuroscience. After watching the play, people recommended a slightly higher age of criminal responsibility than is currently the case …

The persuasiveness of theatre reviews and adverts in old and new media

This research was conducted by Russell Thomas Warne and Malisa M. Drake-Brooks at Utah Valley University, USA

Summary

When reading a review of a play, would you trust a blog post more than a newspaper article? How effective are advertisements and how do they influence how much you are willing to …

By | 11 September 2018 |

The potential dangers of corporate sponsorship

This research was conducted by Yuliya Shymko and Thomas Roulet at the University of Gent, Belgium and King’s College London, UK

Summary

There has been a great deal of discussion in the cultural sector about the types of relationships that exist (and should exist) between cultural institutions and corporate donors …

By | 20 February 2017 |

How tourism impacts on performing arts attendance

This research was conducted by Marta Zieba at the University of Limerick, Ireland.

Summary

This paper examines the effect of domestic and international tourism on theatre attendance in Austria. The paper takes data from 20 theatres over a 39 year period (from 1972 to 2011). The number of theatre attendees over …

By | 16 January 2017 |

Theatre-going as a type of 'rational addiction'

This research was conducted by Concetta Castiglione and Davide Infante at the University of Bologna and University of Calabria, Italy

Summary

This study looked at whether 'rational addiction' theories may help explain theatre-going in Italy. It took data across a 34-year period to discover that a rational addiction model of habit-formation …

By | 2 June 2016 |

The positives and negatives of streaming live theatre and opera

This research was conducted by Timothy King

Summary

This paper presents a critique of the role of streaming theatre and opera from stage to screen, using data from a range of surveys, critics’ views, reports and case studies. It finds that streaming gives more people a way to experience theatre and …

By | 23 May 2016 |

Using Theatre Talks as an audience development tool

This research was conducted by Louise Ejgod Hansen at the University of Aarhus, Denmark

Summary

This paper describes an in-depth study of 'Theatre Talks' which took place at 18 theatres in central Denmark between 2010 and 2012. The paper highlights the potential of Theatre Talks for audience development (a priority among …

By | 17 December 2015 |

Subsidised performances are more innovative and imaginative

This research was conducted by Joshua Edelman and Maja Šorli at the University of London, UK and the University of Ljubljana, Slovenia

Summary

Findings from a study conducted in 2014 indicate that subsidised performances were considered more challenging than commercial performances. Amateur performances were rated of lower quality but participants …

By | 14 December 2015 |

Art can help involve citizens in local planning processes

This research was conducted by Marian Stuiver and three others at Wageningen University and Research Centre, Utrecht University, and the University of Leiden, The Netherlands.

Summary

This study looked at the potential of art as a way of involving citizens in the processes of regional transitions. In this article, researches asked …

By | 5 May 2015 |