Keyword: theatre

Taking a work online may increase audiences but not diversify them

This research was conducted by Pablo De la Vega, Sara Suarez‐Fernández, David Boto‐García and Juan Prieto‐Rodríguez at Complutense University of Madrid and the University of Oviedo, Spain

Summary

This paper examined the difference between people who attended performing arts events in person and …

How theatres try to maximise attendance and revenue

This research was conducted by Andrea Baldin and three others at Copenhagen Business School, Denmark and Ca’ Foscari University of Venice, Italy

Summary

This paper looked at five years of box office data from Denmark to suggest a set of strategies for theatre managers to maximise attendance and revenue. These twin …

Instilling creativity at work using theatrical improvisation

This research was conducted by Anna-Maija Nisula and Aino Kianto at Lappeenranta University of Technology, Finland

Summary

This paper sets out the impact of using theatrical improvisation techniques to develop creativity at a Finnish organisation of 6,000 employees undergoing a process of restructure and readjustment. The techniques were conveyed through …

The different audience responses to Shakespeare staged in a women’s prison

This research was conducted by Matthew Reason at York St John University

Summary

This paper analysed the responses of women prisoners to a staging of The Tempest. The author identified ‘moments of identification, where the women found direct resonance and self- recognition’ with the characters and experiences in the play. The …

Using theatre to engage people in neuroscience and criminal justice

This research was conducted by Robert Blakey at the University of Oxford

Summary

This paper looked at whether people’s attitude to youth justice can be changed by watching a play about neuroscience. After watching the play, people recommended a slightly higher age of criminal responsibility than is currently the case …

The wellbeing benefits of theatre attendance later in life

This research was conducted by Suzanne Meeks, Russell J. Vandenbroucke and S. Kelly Shryock at the University of Louisville, USA

Summary

This paper looked at the impact of theatre attendance on the wellbeing of a group of Americans aged over 60. The researchers found that attending live theatre ‘may contribute significantly …

By | 9 February 2021 |

The persuasiveness of theatre reviews and adverts in old and new media

This research was conducted by Russell Thomas Warne and Malisa M. Drake-Brooks at Utah Valley University, USA

Summary

When reading a review of a play, would you trust a blog post more than a newspaper article? How effective are advertisements and how do they influence how much you are willing to …

By | 11 September 2018 |

The potential dangers of corporate sponsorship

This research was conducted by Yuliya Shymko and Thomas Roulet at the University of Gent, Belgium and King’s College London, UK

Summary

There has been a great deal of discussion in the cultural sector about the types of relationships that exist (and should exist) between cultural institutions and corporate donors …

By | 20 February 2017 |

How tourism impacts on performing arts attendance

This research was conducted by Marta Zieba at the University of Limerick, Ireland.

Summary

This paper examines the effect of domestic and international tourism on theatre attendance in Austria. The paper takes data from 20 theatres over a 39 year period (from 1972 to 2011). The number of theatre attendees over …

By | 16 January 2017 |

Theatre-going as a type of 'rational addiction'

This research was conducted by Concetta Castiglione and Davide Infante at the University of Bologna and University of Calabria, Italy

Summary

This study looked at whether 'rational addiction' theories may help explain theatre-going in Italy. It took data across a 34-year period to discover that a rational addiction model of habit-formation …

By | 2 June 2016 |