Keyword: audience

Using the ‘audience exchange’ approach to help first-time audiences

This research was conducted by Stephanie E. Pitts and Jonathan Gross at the University of Sheffield, UK

Summary

This paper outlines the use of the ‘audience exchange’ approach to audience development. This involves facilitated group dialogue between audience members who are first-time attenders who may lack confidence or familiarity with the ...

By | 16 August 2017 |

How weather affects a movie’s box office performance

This research was conducted by Duncan Sheppard Gilchrist and Emily Glassberg Sands.

Summary

This study looked at the impact of weather on movie going and opening weekend sales. The study used national ticket sales data and nationally aggregated weather measures. Overall, it found that unseasonable weather (too hot or too cold ...

By | 19 June 2017 |

Using 'bundling' to increase attendance and loyalty

This research was conducted by Emma Hall, Wayne Binney and Julian Vieceli at Deakin University and Swinburne University of Technology, Australia

Summary

This paper examines how performing arts companies can increase customer loyalty and attendance by utilising the marketing tool known as bundling. Loyalty and attendance can be increased by offering ...

By | 20 March 2017 |

Live jazz: the importance of the audience-performer relationship

This research was carried out by Gail Brand, John Sloboda, Ben Saul and Martin Hathaway at the Guildhall School of Music and Drama, UK

Summary

The researchers conducted a pilot study to investigate how the audience-performer relationship contributes to the success of a jazz performance. They arrived at three major findings ...

By | 12 January 2017 |

The barriers that prevent older people engaging with contemporary visual art

This research was conducted by Andrew Newman, Anna Goulding and Christopher Whitehead at Newcastle University, UK

Summary

This study set out to explore the factors that influence older people's engagement – or indeed lack of engagement – with contemporary visual art. Specific factors addressed in the paper are social class, education, taste ...

By | 25 January 2016 |

Using Theatre Talks as an audience development tool

This research was conducted by Louise Ejgod Hansen at the University of Aarhus, Denmark

Summary

This paper describes an in-depth study of 'Theatre Talks' which took place at 18 theatres in central Denmark between 2010 and 2012. The paper highlights the potential of Theatre Talks for audience development (a priority among ...

By | 17 December 2015 |

Subsidised performances are more innovative and imaginative

This research was conducted by Joshua Edelman and Maja Šorli at the University of London, UK and the University of Ljubljana, Slovenia

Summary

Findings from a study conducted in 2014 indicate that subsidised performances were considered more challenging than commercial performances. Amateur performances were rated of lower quality but participants ...

By | 14 December 2015 |

Concert-going is related to increased civic engagement

This research was conducted by Donald J. Polzella and Jeremy S. Forbis at the University of Dayton, Ohio.

Summary

This paper investigated whether attending arts events – specifically, jazz, opera, or classical music concerts – made people more civically engaged. The authors found that those who attended these concerts were almost twice as ...

By | 3 August 2015 |

Why do more women participate in highbrow cultural activities?

This research was conducted by Angèle Christin at the University of Princeton, USA

Summary

This paper addressed gender as an influential factor in cultural participation in America. It explored the possible reasons why higher numbers of women than men participate in high-status cultural activities. Early exposure to the arts from a ...

By | 5 May 2015 |

How seasonality and segmentation affect the demand for live theatre

This research was conducted by Jonathan Corning and Armando Levy at the Federal Reserve Bank of Kansas City, USA.

Summary

This study took box office data from three venues used by a theatre company based in southern California, the Pacific Conservatory of the Performing Arts (PCPA), to analyse the preferences of ...

By | 11 December 2014 |