Keyword: audience

Three big ideas for diversifying arts audiences

This research was conducted by Birgit Regina Mandel at the University of Hildesheim, Germany.

Summary

This paper charts an initiative called 'Intercultural Audience Development' designed to broaden and diversify the audiences for elite arts institutions in Germany. It found that diversification only happens when changes are made to the programming and …

How people understand social exclusion at music concerts

This research was conducted by Stijn Daenekindt at Erasmus University Rotterdam, the Netherlands

Summary

This paper tackles the question of why people feel that some concerts are exclusive and excluding. The data comes from a survey of people in Belgium which included questions about attitudes towards classical and pop/rock concerts …

Satisfaction builds customer loyalty at a film festival

This research was conducted by Andrea Baez-Montenegro and Maria Devesa-Fernandez at Universidad Austral de Chile and Universidad de Valladolid, Spain

Summary

This paper examined the relationships between motivation, satisfaction and loyalty for attendees to the Valdivia International Film Festival in Chile. The research identified three categories of motivation (one relating to …

A museum's identity shapes its audiences' behaviour

This research was conducted by Shinwon Noh and Pamela S. Tolbert at Pace University and Cornell University, USA

Summary

This paper examined the effects of a museum’s identity on audience behaviour. The study divided audiences into critics, connoisseurs and casual consumers. It charted the way that different US museums classified …

The elements of an autism-friendly relaxed performance

This research was conducted by Ben Fletcher-Watson and Shaun May at the University of Edinburgh and the University of Kent

Summary

This paper used the case study of the UK’s Autism Arts Festival in 2017 to outline the components and characteristics of relaxed performances. During a relaxed performance the audience …

Using Twitter to measure audience reception to a performance

This research was conducted by Deborah Agostino at the Politecnico di Milano, Italy.

Summary

This study looked at tweets associated with a 2015 run of performances of Aida at La Scala in Milan. It extracted and downloaded all the tweets in English and Italian that mentioned the name of the opera …

Understanding the emotional response to museum activities

This research was conducted by Carmen Camarero-Izquierdo, María José Garrido-Samaniego and Rebeca Silva-García at the University of Valladolid, Spain.

Summary 

Museum activities can be positive and pleasurable experiences, which generate emotions. However, there is little research about how and why activities taking place in the museum impact upon visitors’ feelings. This …

By | 24 July 2018 |

Personality traits can determine interest in the visual arts

This research was conducted by Catherine L. Bachleda and Asmae Bennani at Al Akhawayn University, Ifrane, Morocco.

Summary

Are all museum dwellers conscientious introverts? Is a penchant for painting a mark of neuroticism? This study aimed to investigate how personality traits impact an individual’s interest in the visual arts. Here …

By | 15 February 2018 |

The experience of new audiences at classical music performances

This research was conducted by Melissa C. Dobson at the University of Sheffield, UK.

Summary

How can culturally active but non-classical-concert-going people appreciate orchestral music? This study investigates the perceptions and reactions of nine such individuals at three different orchestral concerts, with music ranging from well-known to previously unheard classical pieces …

By | 5 February 2018 |

Using the ‘audience exchange’ approach to help first-time audiences

This research was conducted by Stephanie E. Pitts and Jonathan Gross at the University of Sheffield, UK

Summary

This paper outlines the use of the ‘audience exchange’ approach to audience development. This involves facilitated group dialogue between audience members who are first-time attenders who may lack confidence or familiarity with the …

By | 16 August 2017 |