Keyword: survey

Increasing young people's attendance at performing arts events

This research was conducted by Andrew J. Martin, Michael Anderson and Ricci-Jane Adams at the University of Sydney and University of Melbourne, Australia

Summary

This paper examined a range of factors that determined whether or not adolescents attended a performing arts event (defined as live dance, music or drama). The study …

By | 6 May 2014 |

Three segments of theatregoers in northeast England

This research was conducted by José M. Grisolía, and Kenneth G. Willis at Universidad de Las Palmas de Gran Canaria, Spain and Newcastle University, UK

Summary

This paper presents a market segmentation of theatregoers at Northern Stage, a theatre in Newcastle-Upon-Tyne in northeast England. By analysing the results of a survey …

By | 26 April 2014 |

Cultivating theatre audiences through online activity

This research as conducted by Alex Turrini, Isabella Soscia and Andrea Maulini at Bocconi University, Italy, SKEMA Business School, France and Piccolo Teatro di Milano, Italy

Summary

This paper looks at the profile of theatregoers who were classified as ‘tech savvy’ by the authors. This segment tended to be younger, more …

By | 26 April 2014 |

Reducing stigma for disabled arts patrons

This research was conducted by Erin Ludwig at Corcoran Gallery of Art + College of Art and Design, USA

Summary

This paper looked at what factors influenced the decisions of disabled people to attend arts venues. The research was based two surveys: one of 28 arts organisations and another of 50 disabled …

By | 26 April 2014 |

Setting the right conditions for community dance

This research was conducted by Jennie Norfield and Sanna Nordin-Bates at the University of Birmingham and Trinity Laban Conservatoire of Music and Dance, UK

Summary

This paper looked at what conditions are needed to maximise the positive benefits of community dance by engendering a sense of satisfaction, enjoyment and motivation. The …

By | 16 April 2014 |

Corporations donate to the arts to enhance their image and reputation

This research was conducted by Mark S. LeClair and Kelly Gordon at Fairfield University, USA

Summary

This paper illuminates the behaviour of corporate donors in the US and the motives that shape their decisions. The research found that donations to cultural organisations were a mechanism for supporting the advertising and marketing …

By | 11 April 2014 |

When it comes to museum innovation, size matters

This research was conducted by Carmen Camarero, Mª José Garrido and Eva Vicente at the University of Valladolid, Spain

Summary

The paper presents the results of a study into the relationships between museum characteristics, innovation levels and performance. They found that larger museums were more likely to innovate in technology and …

By | 11 April 2014 |

How do people decide whether or not to visit a museum?

This research was conducted by Christine Burton, Jordan Louviere and Louise Young at the University of Technology, Sydney, Australia

Summary

The paper outlines an experiment conducted amongst museum visitors in Australia to discover how people made decisions about what actions to take and (in this case) whether or not to visit …

By | 11 April 2014 |

Most people do not have eclectic music tastes

This research was conducted by Tak Wing Chan and John H. Goldthorpe at the University of Oxford, UK

Summary

The paper reports the results of a study into cultural consumption habits of 20-64 year olds in England. They found that people generally fall into three categories: omnivores, univores and a third …

By | 11 April 2014 |

Calculating the economic value of a museum

This research was conducted by Timo Tohmo at the University of Jyväskylä, Finland

Summary

This study attempted to find the economic value of a museum to its local population. The museum in questions was the Museum of Central Finland in the town of Jyväskylä. The research used the economic techniques …

By | 10 April 2014 |